Media Strategist

Job Description

Purpose:

The Media Strategist role will be crucial in building Floor & Decor’s brand awareness, familiarity, customer engagement, retention, and ultimately traffic & sales. This role will lead an integrated approach to create dynamic marketing programs and campaigns across channels including but not limited to television & video advertising, grand openings, local media, display, social media, radio, direct mail, and more. This role is responsible for media from end-to-end, including planning, buying, reporting and optimization in support of ambitious growth objectives.

Minimum Eligibility Requirements:

• Bachelor’s degree in marketing (relevant experience can be substituted for the required education on the basis of one calendar year of experience for one academic year of education)
• Two to Five years of relevant experience in media or an equivalent combination of education and experience sufficient to perform the essential functions of the job
• Excellent leadership, project management, problem-solving, collaboration, and team building skills
• Demonstrated ability to exceed goals and drive progressive business results via social media marketing programs
• Must be detail-oriented, organized, and a multi-tasker, handling frequent priority shifts and managing multiple projects in a fast-paced environment
• Strong computer skills including Microsoft Office Suite
• Experience managing and leading TV/streaming video, local media, social media, and/or display advertising campaigns
• Strong data-driven decision-making skills, analytics skills, and experience with A/B and multivariate testing strategy and execution
• Proven success in managing large budgets upwards to drive on-budget, on-goal results
• Up-to-date with the latest trends and best practices in online/offline marketing and measurement
• Must possess excellent customer service skills and work well under pressure
• Comfortable preparing and presenting executive-ready deliverables and PowerPoint presentations to leaders and executives
• Thrives in a collaborative environment, fostering open communication, information sharing and driving projects forward to achieve team goals.
• Retail experience a plus

Essential Job Functions:

• Collaborate with agencies and internal stakeholders to plan, develop assets, execute, and optimize campaigns for Grand Opening media. Plans include, but are not limited to, television & video advertising, local media, display, social media, radio, and direct mail.
• Measure and report performance of all local marketing campaigns and assess against goals [key performance indicators (KPIs) & return on investment (ROI)].
• Work with agencies to manage ever-changing grand opening timelines & budgets, ensuring on-time launches with precision in execution. Additionally, this role will be responsible for budget planning, purchase orders, and invoice management.
• Approve all grand opening creative prior to launch, collaborating with Field Marketing, Operations, and agency partners to ensure accurate and on-time creative delivery
• Develop hyper-local media “battle plans” for markets with opportunity to boost awareness, familiarity, foot traffic, & sales.
• Identify trends and insights, and optimize spend and performance based on findings
• Formulate and implement innovative, scalable improvements to ensure our campaigns are best-in-class and cutting-edge
• Apply customer learnings from market research and CRM to media execution, including segmentation across media channels to deliver the right message to the right person at the right time
• Lead agencies and other vendor partners to deliver high-performing campaigns from strategy to execution
• Maintain strong and inclusive partnerships with key areas of the business, including Field Marketing, Pro Marketing, Content, Creative, Media, Analytics, Ecommerce, Real Estate and Store Operations
• Represent the work of the team by preparing and presenting presentations to all levels of the organization, including executives

Benefits & Rewards

• Bonus opportunities at every level
• Career advancement opportunities
• 401k with discretionary company match
• Employee Stock Purchase Plan
• Referral Bonus Program
• 1 paid personal holiday of associate’s choice and Volunteer Time Off program
• Medical, Dental, Vision, Life and other Insurance Plans (subject to eligibility criteria)

Equal Employment Opportunity

Floor & Decor provides equal employment opportunities to all associates and applicants without regard to age, race, color, religion or creed, national origin or ancestry, sex (including pregnancy), sexual orientation, gender, gender identity, disability, veteran status, genetic information, ethnicity, citizenship, or any other category protected by law.

This policy applies to all areas of employment, including recruitment, testing, screening, hiring, selection for training, upgrading, transfer, demotion, layoff, discipline, termination, compensation, benefits and all other privileges, terms and conditions of employment. This policy and the law prohibit employment discrimination against any associate or applicant on the basis of any legally protected status outlined above.