Media Planner

We are looking for a media planner for one of our key accounts to help manage planning and buying execution across all channels, with a heavy focus on digital and social media.

This role requires a big-picture mindset, organizational skills and adaptability. We’re looking for a passionate individual who will eat, sleep and breathe the brands we partner with. This person should be enthusiastic about collaboration with different McGarrah Jessee disciplines to develop digital solutions and tactical social executions and be able to sell in recommendations with compelling logic and enthusiasm.

Broad experience across digital and social media tactics is a must, and knowledge of traditional media channels is also needed.

Responsibilities:

• Work closely with media supervisors to develop custom media plans and assist in writing and presenting campaign/media recommendations.
• Support the team in managing content creation timelines for deliverables and media workflow, providing insight and key learnings pulled from analytics, market knowledge, additional research and collaboration with internal teams.
• Help lead RFPs and negotiations to ensure recommended tactics, partners and programs deliver against client business goals.
• Manage a high volume of weekly social buying executions and optimizations with a high degree of accuracy and autonomy for local market efforts.
• Report on campaign metrics routinely and recommend optimizations to media mix, tactics and targeting.
• Produce, analyze and present campaign wrap-up reports for clients based on a tailored set of KPIs and indicate how results should impact future strategy decisions.
• Manage vendor relationships and stay informed on latest media innovations.
• Closely track media investments and reconcile monthly billing.
• Research brand category trends, competitive landscape happenings and consumer behaviors relevant to our clients. Identify new audiences, channels and engagement opportunities for our brands.
• Collaborate with client marketing members to align efforts with advertising, public relations, internal communications, brand management, product development, SEO/SEM marketing, data analytics, and web and mobile content strategies to ensure collaborative, successful and efficient social and digital marketing.
• Maintain a system for organizing accurate media flowcharts, budget and billing details, as well as other partner and vendor information.
  
  
  

Requirements:

• 2–4 years of experience in media planning inclusive of digital and social strategies, shaping the online presence of brands through market knowledge and consumer insight, resulting in holistic, impactful programs that support overall marketing initiatives and enhance the consumer experience.
• Understanding of social network functionality, advertising opportunities and optimization practices from a business perspective across Facebook, Twitter, Instagram, Pinterest and YouTube.
• Passion for being detail-oriented and consistent accuracy with all deliverables is a must.
• Experience tracking annual and/or monthly budgets, making sure spend is both efficient and effective.
• Passion for new/emerging media technologies and ability to engage strategically and tactically across platforms.
• Strong writing skills and an ability to craft your ideas and messages to fit any medium.
• Excellent analysis, reporting and presentation skills.
• Excellent oral and written communications, organization and planning skills.
  
  
  

This is a remote position.