Media Planner

Job Title: Media Planner

Reports to: Senior Media Planner or Associate Media Director

Overview

The media planner will primarily support the media planning & buying team and will be responsible for the strategic investment and reliable execution of our client’s advertising campaigns. Tasks include campaign negotiation and refinement, external media negotiations, ownership of the media buying order flow process, support of other client projects and needs, and development of strong relationships with media partners so as to satisfy clients’ objectives. A successful media planner can thrive in a fast-paced environment and must be very detail-oriented, organized, have excellent communication and interpersonal skills and be comfortable working in a fast-paced environment. They are resourceful and have strong data entry and negotiation skills.

The key differentiator between a media planner and an entry-level media coordinator is a demonstrated history of media planning and buying, or prior agency experience. Audio or influencer backgrounds are strongly preferred, but not required.

KEY RESPONSIBILITIES

Familiarize yourself with company operations and media planning and buying processes, inside and out

Work with audio networks across podcasts, radio, digital streaming platforms, and YouTube influencers to discuss client campaigns, ask for interest in endorsement, and build plans that come to life.

Build and maintain a strong working knowledge of audio-influencer channels. Work with the account strategist to showcase how shows come to life in channel recommendations, and position when a show or channel may not be right for a client’s business goals or budget.

Join client and team status calls to say in the know about account strategy and tactical activation. Depending on the client assignment, optionally, present tactical recommendations for individual channels with the support of the account strategy team.

Accurately enter all buys and orders into audio buying system (SBMS).Work with the account strategy team to ensure that client budges and flowcharts match what is approved to book and in contracts with networks.

Manage all orders for ARM clients you cover. Ensure that all orders are countersigned, returned, and saved within ARM folders so parallel teams may access. Conduct audits to ensure orders are up to date and do not require revisions.

Manage an opportunity log of all shows discussed, considered, approved, booked, and tested for clients

Support the Audio Insights team to onboard networks and shows to client products. Onboarding includes education our networks and shows about what the product is, how it comes to life in the placements we have booked, and managing deadlines on when copy is due or specific spec / length requirements.

Support the Audio Insights team by assigning an aircheck when a media placement goes live, weekly

Support the account strategist with help from the media coordinator in looking at billing actualizations to finalize invoicing to clients.

Complete specialized advertising research projects using specialized tools to help inform future client recommendations

Creation and distribution of insertion orders for clients to audio-influencer networks to secure inventory and ensure media plans are delivered on as contracted

Serve on at least 1-2 internal ARM committees related to subject matter expertise, company operations, enrichment, career development, and/or social committees.

DESIRED SKILLS FOR SUCCESS IN THIS POSITION

At least 2 years’ work experience in media, marketing, or advertising

Proficiency in media buying systems, including systems like SBMS, Prisma, etc.

Deadline-oriented, being able to manage deadlines both with clients and internal stakeholders

Proficiency in excel, including pivot tables and VLOOKUP functions

Self-starter, industrious and strong critical thinking skills

Invested in client happiness and success

Critical thinking specifically within negotiation skills and role/goal of tactical recommendations

Organized

Strong attention to detail

Strong written and verbal communication

Ability to manage multiple tasks at a time

Strong time management skills

Ability to work both independently and with multiple teams on projects and provide proper updates

Open and willing to negotiate with any audio-influencer networks on behalf of ARM and their clients

Self-described “go-getter” / hustler, anticipating the next step and action to make teams and client projects move forward.

About Ad Results Media

Ad Results Media is a pioneer of the podcast movement and has been leading audio and influencer advertising for 20 years. As the preeminent performance-based audio advertising agency in the U.S., we focus on buying media on podcasts, terrestrial radio, satellite radio, streaming audio and YouTube.

In addition to competitive salaries, a 401k program with company match, bonus and a valuable health benefits package, Ad Results Media offers paid maternity and paternity leave, pre-tax savings on commuter expenses, and generous paid time off. You work in a highly-collaborative, conscientious, forward-thinking environment that welcomes your experience and enables you to make a significant impact from Day 1. Most importantly, you make a difference.