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What You’ll Do
As a Media Manager in the Digital Investment department, you will manage and execute strategic social media paid strategies for a large American supermarket chain. The role requires a broad range of skills, including collaboration with an integrated team to guide strategic social buying on various platforms, identifying targeting tactics based on campaign briefs, and defining media goals measured against precise KPIs and ongoing internal and client education. The role requires a commitment to driving innovative paid media solutions and flawless execution.
Responsibilities
Lead paid social media buys and tactical recommendations, including audience strategy, flighting, and budgets
Manage end-to-end campaign execution, including budget allocation, audience targeting, and performance optimization across Facebook, Instagram, Pinterest, LinkedIn and Snapchat
Schedule, maintain, and monitor ad delivery to ensure the successful deployment of ads
Partner with the strategy department to develop actionable insights for internal stakeholders and clients on emerging digital and social ad technologies
Provide analysis and develop optimization recommendations based on KPIs for paid social media campaigns
Track and analyze the performance of media buys to effectively acquire customers at acceptable KPIs
Develop a deep understanding of audience buying, leveraging a variety of tools with first and third-party data
Maintain media client and vendor relationships and serve as the primary contact for specific projects
Prepare, research, and present paid social media plans working with a variety of internal and external platform partners
Lead client work sessions for various platforms and campaigns-continually bringing new thinking and guiding business objectives
Assists the Supervisor in managing Assistants and Coordinators on the account. Mentor, train, and empower team members
Qualifications
2-4 years of experience in digital media buying and/or planning at a media agency or other social buying platform is preferred
In-depth knowledge and experience navigating Facebook, Instagram, Pinterest, LinkedIn and Snapchat ad dashboards, and third-party optimization tools
2-3 years of experience building and managing campaigns on Facebook, Pinterest, LinkedIn and Snapchat Ads Manager
Bachelor’s degree in any field required with a focus on advertising, communications, journalism, or social media preferred
Demonstrates success in developing and executing social/digital media campaigns with paid media on various social platforms
Overall understanding of the media landscape including all digital and traditional media channels
Effective time management and organizational skills, as well as strong attention to detail
Ability to communicate effectively with internal and external stakeholders
Ability to understand client's business objectives and how they translate into media objectives and strategies
Strong knowledge of interactive marketing concepts and best practices
Strong mathematical skills required
Proficient in working with Microsoft Office applications, with strong Excel and PowerPoint skills
Excellent verbal and written communication skills; excels at working cross-functionally
Seniority level
Mid-Senior level
Employment type
Full-time
Job function
Marketing and Sales
Industries
Advertising Services
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