Media Activation Strategist

Description

At MMGY Global, we believe nothing shapes your view of the world like travel. So every day, we share our client’s stories from a perspective that inspires people to see the world differently. Our personalized service and strategy connect media, consumers and influencers across the globe, taking people to new places and changing their view for the better. At MMGY we inspire people to go places.

Responsibilities Include, But Are Not Limited To

We have an immediate opening for a Media Activation Strategist in our New York, NY office. This is a full-time position responsible for planning performance marketing campaigns across a portfolio of travel industry accounts. MMGY media team members possess a strong curiosity to learn, are creative and collaborative thinkers to ensure the delivery of new media solutions, and must have a drive to deliver maximum and efficient value for our client’s media investments. Knowledge across digital, traditional, social, and B2B channels is preferred. MMGY is looking for a collaborative, team player with a strong work ethic and aptitude for learning more about data-driven marketing. The Media Activation Strategist will spend the majority of his/her time doing the following:

Strategic Thinking

Possess a strong understanding of performance media planning across all integrated media channels – digital (including programmatic, search and social), traditional (including broadcast, print and out-of-home) and B2B channels

Collaborate with Media, Social, Search and Analytics teams to synthesize client information, media objectives and campaign strategies into effective performance campaign execution ○ Incorporate client background and marketing objectives into client media plans and development of client KPIs and tracking strategy

• Lead weekly, monthly and campaign wrap performance analysis and optimizations Support performance media planning strategies in tandem with the Media, Strategy and Analytics teams
• Vet and pitch proactive ideas and optimizations to a client portfolio, selling and educating both internal teams and clients
• Leverage media and consumer research to inform best practice planning decisions and potential return on investment
• Present and oversee integrated media plan development, recommendations, evaluation, and ongoing optimizations and insights for the internal team and client
• With leadership from the Media portfolio lead, identify vendor opportunities, latest innovations and potential return on investment to apply to client work and develop POVs
• Support day-to-day client relationships on a portfolio of clients
  
  

Campaign Oversight & Management

Oversee junior media associates to ensure flawless campaign execution

Proactively identify opportunities to streamline and improve campaign workflows ○ Oversee team day-to-day workflow to ensure campaign negotiations, launch and optimizations run smoothly, delivering superior results and running as key point person for internal and external teams

Oversee AdOps activation work thoroughly to ensure high-quality standards; troubleshoot internal technical issues during campaign execution

In coordination with media leadership, oversee media measurement plan activation and ongoing performance

Recommend campaign structure and activation strategies to ensure efficient implementation and data collection

• Work closely with the Media and Analytics teams on website tagging structure and strategy and oversee tagging implementation and QA
• Monitor client performance, proactively identifying opportunities as needed including development and presentation of new vendor POVs and identifying key media trends
• Lead ongoing planning of client needs including plan updates, media POVs and ongoing weekly and monthly reporting insights
  
  

Experience & Skills Needed

• Possess a working knowledge of all biddable platforms and experience with incrementality-focused outcomes, performance media budget management, campaign activation and performance analysis
• Minimum three years of digital media experience including the following:
• Media planning background across digital, traditional and B2B media with performance marketing clients
• Experience using media tech and media research tools
• Working knowledge of media planning tools including media research
• Ability to prioritize multiple projects, meet tight deadlines and thrive within a fast-paced, collaborative team environment
• High levels of proactivity and attention to detail; ability to self-motivate, deal well with ambiguity and manage time with flexibility; excellent written and oral communication skills
• Strong presentation skills, ability to communicate internally and externally
• Thoughtful data-driven decision-maker
  
  

Salary Range for this position: 70-80k

MMGY Global provides a comprehensive PTO + benefits package inclusive of a hybrid telework policy. Applicants for employment in the U.S. must possess work authorization which does not require sponsorship by the employer for a visa. MMGY Global is an Equal Opportunity Employer.

Who Are We? We’re a travel-obsessed collective of more than 600 people across the country and around the globe. And when we say we inspire people to go places, we mean ALL people. That’s why we’re focused on nurturing a workforce that’s as diverse as the places we visit — welcoming candidates of all ages, genders and gender identities; ethnicities and religions; people of color; LGBTQIA+ people and their allies; working parents; veterans; and those with disabilities.