MarTech Systems Analyst

Job Purpose

The Consumer Applications unit manages and supports AHM websites and digital assets, serving as digital showrooms and information sources for online customers researching Honda's product lines. The MarTech Business Systems Analyst role bridges the gap between business requirements and technical implementation, ensuring that the technical design aligns with business objectives. This position requires a blend of technical expertise, business acumen, and strong communication skills to translate business requirements into technical specifications and to support the development and implementation of solutions.

Key Accountabilities

• Collaborate with business users and stakeholders to capture, document, and translate business requirements into detailed technical specifications partnering with System Solution Architects and Technical Program Manager.
• Work closely with developers, system architects, and cross-functional teams to design systems that meet business needs and ensure seamless integration across platforms.
• Conduct feasibility studies to determine the viability of proposed solutions from a technical standpoint, recommending strategies to senior management.
• Participate in the development, testing, and implementation phases, ensuring the solution meets both technical and business requirements.
• Create and maintain technical documentation, including system requirements specifications (SRS), technical design specifications, architecture documents, flowcharts, and deployment plans.
• Ensure that different systems and applications integrate seamlessly by working closely with vendors and internal teams.
• Ensure compliance with data privacy regulations and implement security measures to protect customer data in alignment with data governance policies.

Workstyle

Hybrid ~ 3 to 4 days per workweek at the local Torrance, CA office.

#LI-Hybrid

#LI-BEV

Qualifications, Experience, and Skills

Minimum Educational Qualifications

BA/BS or master’s degree in marketing, management information systems, computer science, business, or equivalent working experience.

Other qualifying requirements:

• 5+ years of experience working in the MarTech (marketing technologies) IT landscape;
• Strong analytical and logical thinking ability, with advanced skills in Excel, pivot tables, charting, and databases.
• Ability to produce technical documents like system requirements specifications (SRS) and system design specifications.
• Advanced ability to develop and update technical design specifications, diagrams, flowcharts, architecture documents, and deployment plans.
• Experience integrating MarTech systems with other software applications, databases, and APIs.
• Working knowledge of software engineering, software development, solution architecture and implementation of medium to large scale systems across multiple platforms.
• Experience with customer data management platforms, data governance, and knowledge of data privacy regulations (e.g., GDPR, CCPA).
• Ability to communicate findings to technical and non-technical stakeholders, support decision-making processes, and present complex technical information clearly.
• Experience with Agile delivery processes and methodologies.
• Excellent analytical and creative problem-solving skills.
• Strong organizational skills, time management, portfolio prioritization, and accountability.
• Excellent listening, interpersonal, written, and oral communication skills.

Other desirable job-specific skills:

• Prior experience with data visualization, data modeling or BI tools.
• Skilled in evaluating the competitive landscape, identifying compelling solutions, analyzing technologies, and assessing the importance of emerging platforms and tools.
• Familiarity with SQL, system diagrams, Jira/Confluence, and data modeling.
• Understanding technical and system integration aspects across various platforms:
• CRM systems (such as Salesforce, HubSpot, Zoho, etc.)
• Personalization Engines (e.g., Dynamic Yield, Evergage, Adobe Target, etc.)
• CDPs (Treasure Data, Segment, Tealium, Optimove, etc.)
• VoC platforms (e.g., Medallia, Qualtrics, SurveyMonkey, etc.)
• Chatbots and Virtual Assistants
• Analytical and attribution tools (such as Google Analytics, Adobe Analytics, Mixpanel, etc.)
• Loyalty systems, rewards, and recognition programs (such as Epsilon, Annex Cloud, etc.)
• Zero-party data management and loyalty program integration
• By leveraging your technical expertise and business acumen, you will play a critical role in ensuring the successful implementation of technical solutions that align with business objectives and drive customer growth.

Benefits and Total Rewards

Total Rewards:

• Competitive base salary.
• Position is an exempt role, eligible for overtime pay as per Honda policy.
• Annual Bonus
• Industry-leading Benefit Plans (Medical, Dental, Vision)
• Paid time off, including vacation, paid holidays, sick time, and personal days
• 401(K) Plan with company match + additional company service-based contribution

Career Growth:

• Advancement opportunities
• Career mobility
• Education reimbursement for continued learning
• Training and Development programs

Additional Offerings:

• Well-being program
• Annual lifestyle bonus: $ 1K
• Community service and engagement programs
• Product programs
• Free drinks onsite