Marketing Strategy Manager, Fiber Acquisition

Company Description

At Brightspeed, we are reimagining how people live, work, play and connect by providing fast, reliable internet connections and an awesome customer experience in twenty states throughout the Midwest and South.

Backed by funds managed by Apollo Global Management, our vision is to accelerate the upgrade of copper to fiber optic technologies, bringing faster and more reliable internet service to many rural markets traditionally underserved by broadband providers, while delivering best-in-class customer experience.

Be a part of the team that will make this vision a reality….designing and building a world class fiber network and creating a customer experience second to none.

Check us out on the web!

Job Description

The Marketing Strategy Manager – Fiber Acquisition is a customer-focused, analytical and collaborative driver of outcomes for our consumer division. You will be a strong communicator that can synthesize complex marketplace, operational, organizational, technical and customer inputs into effective competitive strategies for driving customer growth, increasing revenue and containing costs in one or more parts of the customer journey. To be successful in this position, you will have an ownership mentality around driving business results, with the ability to influence, collaborate with and drive progress among many cross-functional teams.

As a Marketing Strategy Manager, your duties and responsibilities will include:

• Develop and use deep customer understanding to drive acquisition of fiber consumers by prioritizing our marketing activities, customer experience, pricing, messaging and channel activities
• Drive cross functional collaboration with pricing/offers, creative, media, integrated planning, operations and others to ensure a well-planned, data-driven and optimal approach to acquisition marketing
• Understand the unique nuances of the markets where Brightspeed operates, and develop strategies tailored to bring success on a market by market level
• Monitor performance data and lead cross-functional ideation on new initiatives, changes and test & learn opportunities to ultimately recommend paths to improve performance
• Develop effective processes, communications & collaboration approaches for prioritization, decision-making, measurement and change management
• Track and measure marketing outcomes including marketing tactics, new leads, sales activities, and ROI
• Identify market trends with customers, competitors, new technology and marketing capabilities
• Design and implement marketing strategies aligned with business targets
• May perform other duties as assigned
• The above statements are intended to describe the general nature and level of work being performed and are not intended to be an exhaustive list of all responsibilities, duties and skills required
  
  
  

Qualifications

WHAT IT TAKES TO CATCH OUR EYE:

• Bachelor's degree in Business, Marketing, Finance, Economics or related field
• 7+ years of business and/or marketing strategy work.
• Demonstrated ability to formulate and communicate acquisition strategies to execution focused partners
• 3+ years of experience in telecommunications
• Self-motivation and self-discipline: complete work in a timely manner with minimal oversight
• Analytical, problem solving, and critical thinking skills: need to be able to absorb a great deal of information about the business, analyze the data and make clear and useful recommendations
• Listening, verbal communication, and interpersonal skills: need to interact with Brightspeed employees at various levels of the organization and must be able to do so with diplomacy and effective communication skills
• Communication skills: Need to be able to communicate concisely and persuasively across PowerPoint, email and Teams calls, with executives, peers and frontline staff
  
  
  

Additional Information

WHY JOIN US?

We aspire to contemporary ways of working.

Recognized as a Top Workplace by the Charlotte Observer, Brightspeed HQ is located on the 7th floor of the new Vantage South End - East Tower in Charlotte, NC. We prioritize hiring talent in the Charlotte area, whenever possible, to make it a truly vibrant destination for our hybrid workforce. At Brightspeed, we have roles that are designated as remote, hybrid, office or field-based, depending on the position, business needs and individual circumstances. We also invest in technology that enables our entire team to stay connected. Why? Because Brightspeed recognizes the value of finding the best talent for the job, wherever they may be.

We Offer Competitive Compensation And Comprehensive Benefits.

Our benefits and paid time off programs reflect our underlying belief in promoting overall wellness through physical, emotional and financial health. Brightspeed offers a comprehensive benefit program, including competitive medical, dental, vision, and life insurance; an employee assistance program; a 401K plan with company match and a host of voluntary benefits.

Diversity, equity and inclusion are at the center of our grounding belief in Being Real.

When we bring our authentic selves to work, everyone is better as a result. A diverse team helps us be fierce advocates for more accessible, inclusive and high-quality internet, because we believe doing so promotes equity in the communities we serve.

Brightspeed is an Equal Opportunity Employer/Veterans/Disabled

For all applicants, please take a moment to review our Privacy Notices:

• Brightspeed’s Privacy Notice for California Residents
• Brightspeed’s Privacy Notice