The Marketing Specialist - Private Label Credit Card (PLCC) will lead/manage the overall day-to-day management of the Michaels Private Label Credit Card Program to acquire and deepen credit card holders engagement and strengthen program satisfaction.
The role will support all PLCC strategies related to member acquisition and retention while increasing customer lifetime value through relevant offers and communications and ongoing improvement of the customer experience.
Major Activities
Drive the design, development and execution of the PLCC strategies to deliver personalized, targeted and relevant communications throughout the customer journey
Work cross-functionally with multiple teams (ie. Creative, Branding, Digital Marketing, etc.) to manage and execute all campaigns in accordance with established PLCC strategies
Oversee the communications plan to support PLCC program objectives, collaborating with marketing, insights, analytics, creative teams, and ADS
Ideate and execute outbound PLCC campaigns across multiple channels (landing pages, direct mail, email, push, etc.)
Ensure all operational and financial reports are accurate and validate/control revenue and incentives from ADS and costs related to the program are being delivered as expected
Draft campaign and creative brief and strategy documents
Draft technical requirement documents for IT and development partners
Participate in vendor management activities alongside team members
Support QA and proofing of PLCC campaigns
Minimum Knowledge/Skills/Abilities
Other duties as assigned
Minimum Education
Bachelor’s degree in marketing or related field
Minimum Special Certifications Or Technical Skills
Strong analytical skills, critical thinking skills, and problem-solving skills
Minimum Type Of Experience The Job Requires
1-3 years of experience in CRM/Loyalty or Credit Card Programs
Experience working collaborative with cross-functional areas and 3rd party vendors
Other
Attention to detail
Detail-oriented and self-motivated with ability to multi-task and prioritize tasks in a cross functional environment.
Preferred Knowledge/Skills/Abilities
Preferred Education
Bachelor’s degree in marketing or related field
Preferred Type Of Experience The Job Requires
eCommerce, retail or agency customer experience a plus
Applicants in the U.S. must satisfy federal, state, and local legal requirements of the job.
To review a comprehensive list of benefits, please visit Michaels Benefits (MIKBenefits.com)
CO, CT, WA and RI only - To review pay ranges for the position you are applying for, please visit Michaels Pay Ranges - CO, CT, WA and RI. (MIKBenefits.com)
For 50 years, Michaels has been the best place for all things creative. We strive to inspire our customers, cultivate confident leaders, and serve our communities by fostering an inclusive environment for everyone to learn, shop, and create. At Michaels, everyone has a seat at our craft table and every Team Member is encouraged to hone their craft with opportunities for personal and professional growth. From our Stores and Distribution Centers to Artistree and our Support Center, our best-in-class team is committed to delivering on our purpose to fuel the joy of creativity. As the leading creative destination in North America, we operate over 1,290 stores in 49 states and Canada and online at Michaels.com and Michaels.ca. The Michaels Companies, Inc. also owns Artistree, a manufacturer of custom and specialty framing merchandise, and MakerPlace by Michaels, a dedicated handmade goods marketplace.
Michaels is an Equal Opportunity Employer. We are here for all Team Members and all Makers to create, innovate and be better together.
Michaels is committed to the full inclusion of all qualified individuals. In keeping with this commitment, Michaels will assure that people with disabilities are provided reasonable accommodations. Accordingly, if a reasonable accommodation is required to fully participate in the job application or interview process, to perform the essential functions of the job, and/or to receive all other benefits and privileges of employment, please contact Customer Care at 1-800-642-4235 (1800-MICHAEL).
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Seniority level
Entry level
Employment type
Full-time
Job function
Marketing
Industries
Retail
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