Marketing Specialist

Marketing Specialist

Department: Marketing

Reports to: Director of Marketing

Location: Remote, candidate living on East Coast preferred

FLSA Status: Exempt

ROLE SUMMARY:

The Trulieve Marketing Specialist will work very closely with the marketing organization to reach new customers/ satisfy current customers through marketing initiatives, localized marketing and/or events, and other activities that drive traffic, increase conversion, and deliver brand excitement. Together with the state marketing team, they will design and execute in store activations and marketing strategies that will make a significant impact on the business and sales growth.

Trulieve’s Marketing Specialist will collaborate with various stakeholders to engage and coordinate with the customer-facing teams to produce materials needed for Trulieve’s communication plan. They will partner with multiple departments to understand key customer priorities and inform the creative briefing process. They will translate go-to-market strategies and identified opportunities into actionable and measurable programs, ensure campaigns and activations are executed on-time, accurately, and successfully. The candidate will be responsible for assisting and executing multiple projects across the marketing department including the creative process, event planning, promotional strategy and more. The candidate will also be responsible for monitoring performance and reporting on results.

KEY DUTIES AND RESPONSIBILITIES

• Assist Messaging Manager in building comms plan including determining messages, cadence, timing and segments
• Submit all creative briefs for daily comms including: Email, SMS, In-store screens, website banners, video, & Customer facing POS screens
• Reviewing and approving all creative within the creative iterative process (Monday.com as a management tool)
• Assist Messaging Manager in developing nightly retail and x-functional communications
• Activation Execution: logistics management; retail communications; vendor management; budget management
• Support Brand Partner pop-ups with comms and creative support. Ensure product is reflected in stores for Brand Partner days in partnership with allocation teams.
• Brief in communication needs for Activation including hype comms
• Update Retail Hub Deck for Retail meeting with Marketing key moments in partnership with DOM and Marketing Manager to ensure Retail is set for success.

SKILLS AND QUALIFICATIONS

• Bachelor’s Degree in Business, Marketing or related field required.
• 2+ years of working experience in marketing and/or marketing space
• Ability to work in a dynamic and fast-paced environment; ability to multitask and effectively manage time.
• Stronger written and verbal communication skills
• Experience writing creative briefs with the intention of translating business objectives into creative assets
• Previous experience managing events and marketing campaigns.
• Knowledge of digital marketing, creative iterative process, and event planning.
• The ability to plan, execute, and analyze an overall marketing strategy including paid, earned, and owned media.
• Ability to multi-task and work effectively with a variety of tasks and business partners (both internal and external partners); must be able to work cross-functionally with internal sales and operations teams to effectively generate, execute and report on marketing programs.
• Ability to interact with various levels of stakeholders and make decisions based on data and insights.
• Acute attention to detail; demonstrated ability for accuracy and thoroughness.
• Proven negotiation, problem-solving, organization and project management skills
• Knowledge of Microsoft Office (PowerPoint, Excel, Word, Smartsheets, Monday.com)

ADDITIONAL MINIMUM QUALIFICATIONS

• Must possess a valid driver’s license and a clear driving record.
• Must be able to pass a level 1 and level 2 background check and drug screening.
• Must be at least 21 years of age.
• Must possess the mental and physical capacities necessary to perform the job duties.
• Proven business thinker with solid strategic skills and capacity to understand business from a market, region, P&L, and product perspective.
• Professional team-player, collaborative, and open to feedback
• Strategic, self-motivated, intellectually curious, innovative and resourceful.
• Dynamic communicator with great oral and written skills.
• Big picture thinker and adaptable to changing environments.
• Detail-oriented, organized and proactive.
• Approaches new and different ideas with curiosity and open-mindedness.

PHYSICAL REQUIREMENTS

• Must be able to push, pull, move, and/or lift a minimum of 25 lbs. to a minimum height of 5 feet and able to push, pull, move, and/or carry such weight a minimum distance of 50 feet, with or without mechanical assistance
• Must be able to work seated/standing as appropriate at workstations for extended periods of time, maintain body equilibrium while climbing ladders, stairways, stopping, kneeling, crouching, and reaching, and use hands/fingers to hold, grasp, turn, pick, pinch frequently/constantly to complete tasks
• Must have visual acuity with/without job aids to perform activities such as; reading, viewing a computer terminal, visual inspection involving small parts/details. Clarity of vision at 20 ft or more in day and night/dark conditions
• Must be able to speak and communicate verbally at conversation levels with co-workers, vendors, etc. (Moderate noise)

WORK SCHEDULE

45+ hours weekly with flexible hours depending on store needs. Must be available to work occasional evenings, weekends, and holidays.

Must be able to move intermittently throughout the workday. Must be able to see and hear or use prosthetics that will enable these senses to function adequately to ensure requirements of this position can be fully met. Due to the nature of our business, it is advocated that when representing Trulieve that our professionalism meets the needs of the medical patient base that we respectively serve. To uniformly align with the organization, an individual must be able to provide a level of communication that aligns respectively with the diversification of our patients which may exhibit opportunities to assess the situation and apply