Marketing Performance Analyst

Position Details

Position Information

About Fordham

Founded in 1841, Fordham is the Jesuit University of New York, offering an exceptional education distinguished by the Jesuit tradition to more than 16,000 students in its nine colleges and schools. It has residential campuses in the Bronx and Manhattan, a campus in West Harrison, N.Y., the Louis Calder Center Biological Field Station in Armonk, N.Y., and the London Centre in the United Kingdom.

The University offers a comprehensive benefits package that includes medical, dental, and vision insurance; flexible spending accounts; retirement plans; life insurance; short and long-term disability; employee assistance program ( EAP ); tuition remission; and generous time off.

Successful candidates should have a knowledge of and commitment to the goals of Jesuit Education.

Title of Position Marketing Performance Analyst

Position Number A10345

FLSA Exempt

Scheduled Hours Per Week 35

Department Marketing and Communications

Campus Lincoln Center

Work Arrangement Hybrid

Hybrid Policy: Please review the Hybrid Policy here.

Position Summary

Reporting to the Senior Director, Strategy, Research, and Performance, the Marketing Performance Analyst serves as a key architect in transforming our marketing and communications strategies into quantifiable success stories. This position is responsible for spearheading the analysis and interpretation of intricate data sets to extract meaningful insights, guiding our marketing endeavors with a keen emphasis on measurable impact.

Essential Functions

Designs and implements comprehensive strategy to track marketing performance metrics and key performance indicators (KPIs), evaluating the effectiveness of Fordham’s marketing and communication initiatives.

Conducts in-depth data analysis of marketing campaigns, website traffic, email marketing, social media engagement, and other relevant channels to identify trends, patterns, and areas for optimization.

Collaborates with cross-functional teams to provide actionable insights and recommendations for enhancing marketing strategies based on data analysis.

Leads efforts in implementing testing methodologies, including A/B testing, to optimize marketing strategies and improve campaign performance.

Utilizes data visualization tools to effectively communicate complex data insights to both technical and non-technical audiences.

Develops and delivers regular reports and intuitive dashboards that communicate key performance metrics and impact to senior leadership and stakeholders.

Champions a data-driven culture within the University Marketing and Communications division and across the University, ensuring the integration of analytics into decision-making processes.

Works closely with marketing teams to define and refine campaign objectives, ensuring they align with institutional goals and priorities.

Collaborates with Fordham IT on critical data and infrastructure projects that support marketing and communications, while establishing strong partnerships with external vendors or agencies as needed to enhance data collection, analysis, and reporting capabilities.

Essential Functions Note This list is not intended to be an exhaustive list.

The University may assign additional related duties as necessary.

Management Responsibilities Not responsible for supervision or oversight of others.

Additional Functions

Required Qualifications: Education and Experience

Bachelor’s degree in marketing, business analytics, statistics, or a related field.

Minimum of 3 years of experience in marketing analytics or a similar analytical role.

Required Qualifications: Knowledge and Skills

Proficiency in data analysis tools and platforms, such as Google Analytics, Tableau, Power BI, or similar.

Strong analytical and problem-solving skills with the ability to derive actionable insights from complex data sets.

Excellent communication and interpersonal skills, with the ability to present data-driven insights to diverse stakeholders.

Must be comfortable working in a fast-paced, rapidly changing environment.

Preferred Qualifications

Master’s degree in marketing, business analytics, statistics, or a related field.

Familiarity with marketing automation and CRM platforms.

Demonstrated success in crisis communication management on social media platforms.

Minimum Starting Salary $75,000

Maximum Starting Salary $85,000

Qualifications

Note Salary is commensurate with qualifications, experience, and skills.

Is this a Union position? No

Posting Detail Information

Posting Number A638P

Number of Vacancies 1

Start Date ASAP

Posting Date 05/01/2024

Special Instructions

EEO Statement

Fordham University is committed to excellence through diversity and welcomes candidates of all backgrounds.

Fordham University is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status, or any other characteristic protected by law.