Marketing Officer

Founded in 1956 by the Pew family to manage their charitable assets, Glenmede is among the nation's leading investment and wealth management firms. The company oversees $41.6 billion of assets under management (as of 9/30/2023), for high-net-worth individuals, families, family offices, endowment, foundation and institutional clients. Headquartered in Philadelphia, the firm has offices in Delaware, Florida, New Jersey, New York, Ohio, Pittsburgh and Washington, DC. For further information, please visit http://www.glenmede.com.

This position will operate in a hybrid work environment, 3 days per week in the office (Philadelphia, PA).

OVERVIEW:

The Marketing Officer is focused on digital marketing projects and campaigns for all of the business lines at Glenmede. This position will create content and manage multiple projects working with both the internal marketing team and external stakeholders. The Marketing Officer must be self-directed, detail oriented, and be able to be successful in a compliance-regulated environment.

RESPONSIBILITIES:

Content Creation & Digital Campaigns. Create impactful content by focusing on strategic intent, and then collaborate with design for execution on a variety of marketing materials including, but not limited to, email campaigns, sales and educational materials, website updates (WordPress), social media, advertising, presentations, and internal business deliverables. Build automation logic for digital campaigns; test, track and report on user engagement to revise and continuously improve on the strategy (HubSpot).

Project Management. Manage multiple projects across business lines ensuring a focus on established objectives, adding value to continuously improve messaging, and meeting/exceeding expectations and deadlines (Wrike) for overall success. Collaborate with the team and key stakeholders to understand project scope and to build relationships; proactively engaging with both in order to obtain key information and provide progress updates. Assist with public relations/media efforts in partnership with management and the PR agency; projects include press releases, social media activity, and website updates.

Marketing Materials & Training. Guide and educate stakeholders on marketing efforts and how best to utilize materials within the sales cycle. Support the company’s internal materials and projects; new hire process, company biographies/headshots, onboarding and training presentations. Facilitate management and training of the department’s content (Seismic) for company-wide use, offering best practices to increase adoption.

Departmental Initiatives. Represent the department at meetings when needed. Contribute to department initiatives to improve collateral, processes, efficiency, and productivity.

Firm-building. Active engagement and accountability in department-specific and firm-wide initiatives in order to expand capabilities, create solutions to unmet business needs, improve user experience, or develop more efficient processes. Ability and willingness to contribute to the advancement of team, office, and business capabilities. Other duties as required by the position.

REQUIRED QUALIFICATIONS:

• Bachelor’s degree in marketing, or a similar discipline.
• A minimum of 7 years in a professional marketing role. Financial services industry is a plus.
• Experience creating content for materials and managing projects to deadlines.

PREFERRED QUALIFICATIONS:

• Excellent communication and problem-solving skills.
• Team oriented and collaborative.
• Strong attention to detail with proven initiative and proactive follow-through.
• Strong working knowledge of Microsoft Office and marketing applications/technology (CRM, CMS, email platform, etc.).
• Successful track record owning social media strategies in a compliance-regulated environment.

Glenmede is an Equal Opportunity Employer and Prohibits Discrimination and Harassment of Any Kind: Glenmede is committed to the principle of equal employment opportunity for all employees and to providing employees with a work environment free of discrimination, retaliation, and harassment. All employment decisions at Glenmede are based on business needs, job requirements and individual qualifications in full compliance with all local, state and federal laws prohibiting discrimination on the basis of race, color, religious creed or belief, national origin, citizenship status, ethnicity, ancestry, age, physical or mental disability, HIV Status, sex including pregnancy, childbirth, breastfeeding or medical conditions related to breastfeeding, and medical conditions related to pregnancy or childbirth, gender, sexual orientation, gender identity and/or expression including a person’s actual or perceived gender-related self-image, appearance, behavior, expression, or other gender-related characteristic, regardless of the sex assigned to that person at birth, sexual and reproductive health decisions, marital, civil union or domestic partnership status, past or present military service, alienage or citizenship status, family medical history (including pregnancy), genetic information or characteristic, family or parental status, caregiver status, status as a victim of domestic violence, an individual’s status as having a known relationship or association with a member or members of a protected category, hair texture and protective hairstyles, such as braids, locks, and twists, or any other status protected by the laws or regulations in the locations where we operate. Glenmede will not tolerate discrimination or harassment based on any of these characteristics.

We are not seeking agency assistance with this role. No agencies, third parties, or phone calls, please. Glenmede is not accepting unsolicited resumes from search firms. All resumes submitted by search firms to any employee at Glenmede via-email, the Internet, or directly without a valid written search agreement will be deemed the sole property of Glenmede, and no fee will be paid in the event the candidate is hired by Glenmede.