Position : Marketing Manager, Research Solutions - Remote
Location : San Jose, CA
Duration : 12 Months contract
Total Hours/week : 40.00
1st Shift
Client: Medical Device Company
Job Category: Marketing
Level Of Experience: Mid-Level
Employment Type: Contract on W2 (Need US Citizens Or GC Holders Only)
Overview
Job Description:
This temporary position with Client will support downstream marketing activities and the ongoing development and execution of integrated global marketing campaigns and collaterals that drive flow cytometry research instruments, reagents and software solutions to generate demand and brand preference.
These omnichannel campaigns comprise the creation of tactics to support the business objectives (web, social, email, print, tradeshows, webinars, whitepapers, etc.).
Strong focus on messaging and content development, and providing the regions with tactical elements ready for deployment.
The successful candidate must have a track record of tactical execution; someone who can help craft and manage global marketing programs and tactical communication plans on tight deadlines and with limited resources.
The successful candidate will also need to partner with other functions including global and regional product managers, global marketing communications, tradeshow/event staff, digital marketing, e-commerce, web, and inside sales teams, to create and maintain the integrity of the communications process, and be a team player who can meet the overall goals set by the company, marketing and sales.
Responsibilities
Support the development and execution of effective marketing campaigns to drive growth and adoption of key product lines and solutions, and ultimately generate high quality leads.
Partner with global and regional teams on the co-creating of content to support annual marketing campaigns, particular through digital channels, to drive traffic, engagement, and leads.
Partner and collaborate with regional marketers and other cross-functional teams to optimize program development, roll out, training, and implementation with measured results.
Develop actionable work plans and roadmaps that align with business objectives, timelines, and budget to deliver on the agreed tactics; lead internal teams and vendors in material development and program implementation.
Communicate and drive alignment on priorities, key initiatives, and messaging.
Serve as the point person/project manager and coordinator for downstream marketing campaigns and digital assets related to the client strategic imperatives for research reagents.
Actively collaborate with marketing counterparts, channel partners and global managers to strategize, design, develop, monitor & manage quarterly timelines for campaigns.
Provide feedback and review/optimize campaigns and content when necessary.
Analyze success metrics for campaigns and other assets to determine ROI.
Provide feedback to business leaders on campaign metrics and relay feedback to internal and external stakeholders.
Required Experience
BS in a Biology or a relevant field, MBA preferred.
Minimum of 5 years of marketing experience in the life sciences industry.
Candidate should have a working knowledge in brand marketing, market/customer segmentation, value proposition development, competitive analysis, marketing communications, and digital and traditional Go-to-Market strategies.
Experience working on a variety of marketing campaigns from inception to completion.
Experience creating content for web and social media.
Ability to rapidly absorb detailed product information and translate it into correct messaging to be used across all tactics.
Ability to work effectively on multiple projects with competing priorities.
Strong collaborator with the ability to work well within the department and cross-functionally and to solve for the “big picture”.
Superb cross-functional, project management and leadership skills and the ability to influence across all levels of the organization.
Comfortable in a global, fast-paced, always-on, highly matrixed environment.
Seniority level
Mid-Senior level
Employment type
Full-time
Job function
Marketing and Sales
Industries
Staffing and Recruiting
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