Marketing Manager- Lay's Engagement

Overview

Are you a leader with a desire to be part of the Frito-Lay flagship brand and drive its growth? If so, you might be the perfect person to join the Lay’s brand team as our Engagement Marketing Manager! The Lay’s team is looking for a Commercial Marketing leader who thrives in a fast-paced, innovative, and fun environment

As the Marketing Manager on the Lay’s Engagement team, you play a critical role in the brand’s success. You will be accountable for planning and executing innovation launches, tentpole activations, and retail programming that accelerate growth on the iconic Lay’s brand

The ideal candidate is a highly collaborative and passionate leader with a natural curiosity about the consumer and the role of Lay’s in his/her life. S/he will work cross-functionally to uncover sharp insights and create breakthrough marketing. S/he must lead through influence, always bringing others along

Responsibilities

Lead Key Lay’s Engagement programs and projects (Lay’s tentpole and Portfolio activations) that captivate our core consumer, engage the field, and drive sales growth. Responsibilities will include:

• Leading program development with agencies (from briefing to execution)
• Creative & equity program elements + media planning
• Wiring internally with the Shopper marketing team and Sales teams
• Commercialize Lay’s flavor Innovation for in-year calendar and beyond, partnering on packaging development, launch strategy, and sell-in
• Develop and grow relationships with our key customer teams and Portfolio to jointly build l strategies that grow both businesses
• Act as strategic thought leader for his/her part of the business to support Lay’s portfolio / occasion strategy in Strategic Planning process
• Partner cross functionally to ensure communication of all project updates and changes. Key partners include Lay’s sublines team, Lay’s equity team, Shopper teams, sales and commercialization teams, innovation teams, and finance teams
  
  

Compensation & Benefits:

• The expected compensation range for this position is between $102,800 - $172,100 based on a full-time schedule
• Location, confirmed job-related skills and experience will be considered in setting actual starting salary
• Bonus based on performance and eligibility; target payout is 12% of annual salary paid out annually
• Paid time off subject to eligibility, including paid parental leave, vacation, sick, and bereavement.
• In addition to salary, PepsiCo offers a comprehensive benefits package to support our employees and their families, subject to elections and eligibility: Medical, Dental, Vision, Disability, Health and Dependent Care Reimbursement Accounts, Employee Assistance Program (EAP), Insurance (Accident, Group Legal, Life), Defined Contribution Retirement Plan
  
  

Qualifications

• Bachelors Degree; MBA preferred
• High levels of consumer empathy and understanding
• Ability to be in the details of the day-to-day and move the work forward while also achieving strategic brand objectives
• Strong ownership / accountability with ability and desire to take action without being prompted, overcoming obstacles and finding opportunity.
• Motivation to work on a fast-paced brand team and manage multiple priorities at once
• Eagerness and ability to serve as a lead for high visibility projects and collaborate cross functionally
• Strong executive presence and maturity to lead and interact with internal and external senior level leadership
• Experience and success managing high levels of ambiguity
• Exceptional project and timeline management skills with ability to set the agenda
• Excellent communication and presentation skills (MS PowerPoint)
• Interest in contributing to the collegial culture of the Lay’s brand team
  
  

EEO Statement

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability status.

PepsiCo is an Equal Opportunity Employer: Female / Minority / Disability / Protected Veteran / Sexual Orientation / Gender Identity.

If you'd like more information about your EEO rights as an applicant under the law, please download the available EEO is the Law & EEO is the Law Supplement documents. View PepsiCo EEO Policy.

Please view our Pay Transparency Statement