Step into the role of Marketing Manager, Events for an incredible financial services provider, where creativity and strategy combine to propel the brand to new heights.
This company stands at the forefront of ensuring the safety and accessibility of cryptocurrency worldwide. Backed by prestigious investors, it provides essential solutions to prevent financial crime and promote the ethical use of digital currency.
As Marketing Manager, this individual will play a pivotal role in executing engaging marketing campaigns tailored to enterprise and SMB target accounts. Reporting directly to the Marketing Director, they will lead in managing events, trade show sponsorships, webinars, and speaking engagements.
Responsibilities include:
Managing comprehensive event planning and logistics
Collaborating with internal stakeholders and agencies to develop integrated lead generation campaigns
Crafting compelling social media content calendars aligned with event strategies
Creating visually appealing assets to maintain brand consistency
Tailoring campaigns to target accounts and segments, with thorough reporting on impact
Efficiently managing event marketing budgets to maximize ROI
Staying informed about industry events and brainstorming innovative experiences
Developing campaign toolkits and event briefings for sales and customer success teams
The ideal candidate will possess:
3-5 years of experience in Event Management and B2B Marketing, a background in cryptocurrency is preferred
Proficiency in copywriting across various channels
A solid understanding of the B2B buyer journey and buying behaviors
Experience in paid and organic social media, particularly LinkedIn
Familiarity with marketing automation tools such as HubSpot and other relevant technologies
Previous exposure to B2B government marketing is a plus, not a requirement
If you're passionate about creating memorable event experiences and driving impactful campaigns in the exciting world of blockchain analytics, this opportunity invites you to shape the future of cryptocurrency alongside a pioneering team.
Seniority level
Mid-Senior level
Employment type
Full-time
Job function
Marketing, Art/Creative, and Public Relations
Industries
Marketing Services, Financial Services, and Events Services
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