Marketing Manager, Commercial & Specialty Sales

The Marketing Manager, Commercial & Specialty Sales will help grow the brand identity through customer marketing strategies, launch planning and brand campaigns. As part of the Sales team, this individual is the key point of contact for all specialty retail and commercial (B2B) marketing efforts that will drive sales of Therabody products with our partners. Therabody is seeking an individual who is a creative innovator at heart, and who can envision, build, and execute marketing strategies, collaborate on go-to-market plans, increase brand recognition, and drive sales. The Marketing Manager develops, delivers, ensures execution, and measures the impact of marketing initiatives with key in venue customers to include product sell-in tools and meetings, point of purchase drivers, and enforcing brand and product presentation standards.

Key Responsibilities

• Marketing Management:
• Strategize, collaborate and manage the execution of marketing activities within the commercial and specialty markets
• Support asset creation for new product launches and customer initiatives. Articulate sales needs into clear briefs for marketing materials, partnering closely with creative on the review and revision process.
• Establish and maintain strong relationships with external partners, fostering collaboration on joint marketing activations, securing in-kind placements and developing synergistic brand and product storytelling opportunities.
• Attend monthly meetings with key partners, monitoring sales and revenue performance and proactively adjusting marketing plans to meet business needs
• Frequently audit key account in-store and online presentation. Identify opportunities for customer experience improvement, conversion growth and tactics to maximize retail marketing investments.
• Sales Enablement
• Ensure the sales team has the necessary resources and materials needed for to drive product adoption, sell-in and growth.
• Ensure the successful completion of customer item set up process.
• Facilitate necessary updates to sales materials such as pricing guides, promotional flyers, etc.
• Assist sales partners with outreach initiatives during key moments. Occasional email outreach via MailChimp
• Partner with sales team to develop go-to-market plans that expand audience reach, distribution channels and secure new product placement
• Merchandising And Display
• Work closely with the Merchandising team to design and place physical merchandising experiences within accounts.
• Monitor and manage the alignment of marketing assets deployed in retail locations.
• Retail Training And Events
• Partner with Education to plan and execute training sessions for retail store associates, providing them with the knowledge and skills to effectively promote and sell products.
• Coordinate and participate in trade shows and event and work with internal events team to ensure successful event planning and execution.
• Coordinate with events team, sales partners & creative team to plan and execute pre and post event marketing initiatives.
• Budget Management And ROI Analysis
• Manage the marketing budget and activation calendar, updating it on a weekly basis.
• Identify areas of opportunity for investment or reallocation of funds to optimize marketing activities.
• Develop process for tracking and analyzing the return on investment (ROI) of marketing campaigns and assess company sales performance.
• Provide recommendations for future resource allocation based on the results of ROI analysis.
  
  

The Right Person Would Have

• Bachelor’s degree or equivalent
• 5+ years of marketing experience with consumer goods, preferrable experience in commercial distribution channels like Medical, Gyms or Hospitality & Spa. Familiarity with special retail channels like Outdoor, Sporting Goods and Military
• Experience with consumer marketing with a focus on lifestyle and/or wellness technology products
• Must have excellent written and verbal communication skills
• Must be a self-starter with energy, drive and determination to accomplish goals and demonstrated ability to multitask, set priorities, stay focused, and set clear milestones
• Must be results-oriented and possess excellent analytical skills
• Creative-minded and strong problem solving ability
• Ability to balance day-to-day execution and big-picture, strategic thinking
• Passion for Therabody's mission of helping people live will and feel their best
  
  

$80,000 - $100,000 a year