Marketing Manager

Overview

The Marketing Manager owns paid and organic social media, lead generation activities and community management for Opportunity Education (OE) and its affiliated network of schools. As part of the strategy development effort, this role also participates in strategic brand development and product marketing activities to support both effectively.

The Manager reports to OE’s Creative Director.

Responsibilities

Lead Organic/Paid Social Media and Community Management

• Strategize, plan, and implement organic/paid social media campaigns.
• Engage with followers and customers on our social platforms and manage our social communities on our platforms of choice (Instagram/Facebook, LinkedIn, YouTube, Pinterest).

Drive Lead Generation Activities

• Develop and implement lead generation activities to promote the OE brand and our affiliated school network, including in-person and online events, third-party promotion, sponsorships, email outreach, and other activities. For OE, leads will be teachers seeking better methods and tools to support student-driven learning; for our schools, leads will be families seeking a better education for their child/children. Hand off warm leads to OE and school team members responsible for conversion.
• Implement lead nurturing campaigns as needed.
• Maintain a marketing calendar of all campaigns and events.

Own Analysis and Reporting

• Upgrade our tools for managing social campaigns and drive implementation and use (we currently use Hootsuite)
• Improve and manage our analytics setup, tooling and tracking for all campaigns
• Produce weekly activity statistics as well as a monthly summary report on all key marketing performance metrics around campaigns, website traffic, email marketing, social media, lead generation, and more. Define and propose strategies for improving the performance of our social media spend.

Position Details

• The position reports to OE’s Creative Director
• The position is fully remote, with limited/occasional travel for team meetings or events
• The position will work closely with OE’s Content Strategist on all content and monthly marketing plans, as well as with OE’s Creative Director to provide brand assets and to implement social campaigns.
• Experience requirements: 4 years in social media and lead generation marketing. Teaching experience strongly preferred by not required.
• Education requirement: Bachelor's Degree or equivalent, relevant work experience.
• Preferred location: Pacific Northwest.