Marketing Manager

Description

Position Summary:

The Marketing Manager is responsible for the execution of marketing strategy, advertising and promotional plans for all Omaha Performing Arts education and community engagement programs and select performances while ensuring activities are completed on time and within budget; including the placement of advertising, and the collecting and reconciliation of expenses, while using data-driven insights and measuring impact of efforts. This position will also lead institutional marketing and storytelling. This position, as well as all positions at O-pa, embody the organizational values of team, inclusion, trust and integrity, and serves to support O-pa as an organization that serves a diverse, inclusive, and growing audience.

Position Duties And Responsibilities

• Manages the strategic creation and execution of marketing plans and advertising buys for education and community engagement programs, institutional marketing and select performances.
• Works with the Director of Communications to support marketing and communication efforts for the Tenaska Center for Arts Engagement and other programs.
• Works with the Department of Education and Community Engagement to strategize, coordinate and execute marketing plans to reach programming goals.
• Reviews assigned projects for Education and Community engagement and institutional marketing prior to any job added to the production schedule to ensure the project goals, objectives and details are included in the request.
• Coordinates and leads grassroots marketing efforts/community engagement events with the marketing and community engagement team to enhance public awareness and community partnerships.
• Coordinates weekly meetings, including scheduling standing inter- and intra-departmental meetings, external meetings with media partners and account representation.
• Completes show settlements for Education and Community Engagement, special events, and select performances.
• Acts as backup when primary personnel are unavailable for the content management system of the O-pa website(s) and digital signage to ensure content is current.
• Provides support at performances and scheduled events as needed.
• Attends all meetings as required.
• May be required to perform other duties as assigned.
  
  

Requirements

Minimum Experience and Qualifications:

• Minimum of three (3) years’ experience in a marketing/advertising/public relations position required; five (5) years preferred.
• Minimum of three (3) years’ experience in the performing arts/not-for-profit preferred.
• Proficient in marketing disciplines such as the implementation and execution of marketing plans; including media buying and placement in various media.
• Skilled in the production of advertising, promotional and collateral materials.
• Proficient in contract negotiations specific to the advertising and printing industry.
• Skilled in oral communication; able to facilitate positive working relationships under pressure, manage conflict effectively and build consensus.
• Proficient in written communication; including business communication, advertising copy, email protocol, etc.
• Experienced in print, broadcast, ecommerce, and digital marketing.
• Must be detail-oriented with proven ability to manage project schedules on time and within budget.
• Must have excellent organizational skills with the ability to prioritize and manage multiple tasks.
• Proven ability to work well under pressure and with colleagues.
• Skilled in Microsoft Office applications; including Office Suites 2003 or higher, Word, Excel, Outlook, PowerPoint, and Access.
• Evening and weekend hours for performance duty are required.
  
  

Minimum Education Requirements

• Bachelor’s degree required; Bachelor’s degree in business with an emphasis in marketing, advertising, journalism, arts administration, and/or related field from an accredited college or university preferred.
  
  

Physical And Mental Demands

• No physical exertion required.
• Required to sit for long periods of time.
• The noise level in the work environment is usually quiet.
• Maximum of 5% travel annually.
• Degree of contact with others: Significant contact with all levels of the organization while planning and implementing plans and programs and while obtaining feedback on effectiveness.
• Degree of independent judgment: Moderately high level of independent judgment and discretion is required. Regularly interfaces with outside resources; such as vendors, ad and account reps and artist management; facilitates the implementation of ad plans, adjusts plans to ensure timely execution, and makes decisions with financial impact.
  
  

Equipment/Machinery Used

• General office equipment (computer, telephone, fax, copier and printer).