Marketing Manager

Responsibilities

Kforce has a client that is seeking a Marketing Manager in Redmond, WA. Summary: In this role, you will work with disciplines across the organization to define strategy, develop go-to-market plans, and execute best-in-class campaigns across multiple channels. You will have a direct impact on the growth of our subscription and services businesses. This is a great opportunity to enter a role that can have an immediate, direct, visible and revenue impact on the Minecraft business. Responsibilities:

• Responsible for product branding, positioning, and overall marketing plan, for Realms, Marketplace Pass, and our upcoming online experiences
• Work closely with a cross functional team, including partnering with engineering leads, data science, creative teams in Stockholm, and marketing leads, to create, own and execute the product go-to-market plans for key marketplace content updates and subscription services; Includes outlining KPIs, defining innovative ways to continually drive player acquisition/reengagement, and identify opportunities to drive marketplace conversion
• Create, manage, and implement the marketing of subscription monthly service updates for our subscription services, to help drive acquisition, engagement, and retention of subscribers
• Partner with the Business Owner of Realms Plus and Marketplace Pass, to identify and then execute how Marketing can assist with activities and features that reduce churn and increase subscriber engagement with the service.
• As new features are added to the Realms Plus and Marketplace Pass subscriptions, develop marketing plans to promote the new features and ensure that marketing content is kept up to date to drive acquisition
• Identify tactics to help drive acquisitions of new subscribers
• Work with the lifecycle team to drive ongoing lifecycle campaigns to subscribers to engage and retain
  
  

Requirements

• 2+ years of Marketing experience
• Experience managing go-to-market campaigns from inception to execution
• Experience working with product stakeholders and managing relationships across teams
• Experience working with a variety of marketing channel teams to execute unified campaigns
  
  

The pay range is the lowest to highest compensation we reasonably in good faith believe we would pay at posting for this role. We may ultimately pay more or less than this range. Employee pay is based on factors like relevant education, qualifications, certifications, experience, skills, seniority, location, performance, union contract and business needs. This range may be modified in the future.

We offer comprehensive benefits including medical/dental/vision insurance, HSA, FSA, 401(k), and life, disability & ADD insurance to eligible employees. Salaried personnel receive paid time off. Hourly employees are not eligible for paid time off unless required by law. Hourly employees on a Service Contract Act project are eligible for paid sick leave.

Note: Pay is not considered compensation until it is earned, vested and determinable. The amount and availability of any compensation remains in Kforce's sole discretion unless and until paid and may be modified in its discretion consistent with the law.

This job is not eligible for bonuses, incentives or commissions.

Kforce is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, pregnancy, sexual orientation, gender identity, national origin, age, protected veteran status, or disability status.