Marketing Manager

Whiskey will always be an Irish drink. Centuries ago, the Irish brought it to America, and the Americans fell in love with it. They drew inspiration from it. But what if there was still inspiration to be found and adventure to be had…? With Natterjack, we set out on that adventure – an adventure to see what more fun could be had if we preserved the integrity of the basics but played with the rule book of Irish whiskey.

Our whiskey is an affectionate tribute to the Natterjack toad because, just like the Natterjack, our whiskey has chosen a different path. The Natterjack is the only toad native to Ireland. While all around it are hopping, it walks. It chooses its own course. Thanks to an adventurous spirit and ability to roam, it shows up in the most unlikely of places, not unlike the Irish. Like the Natterjack, our story is also one of endless adventure, doing things differently and living deliberately. It's time for Irish Whiskey to choose a different path.

Who are you, and what can we achieve?

You are a dynamic marketing professional with your finger on the pulse of culture. Your strong creative eye is balanced with your strong analytical skills. You are very detail-oriented and view a brand as a living, breathing thing.

You find excitement in your work, and your foundation is built on hands-on brand management experience. You are ready to hit the ground running to manage every aspect of a brand effectively. You have the unwavering desire to “win daily" and be part of a proud team of creative, disrupting, and innovative industry professionals. You're ready to join the adventure, achieve big goals, and grow a brand.

Position Summary

The Marketing Manager is a crucial part of the Natterjack team and will be responsible for supporting and delivering uncompromised brand excellence. This role will be primarily responsible for executing marketing programs and activities and securing sustainable growth in brand awareness and consumer metrics.

This role will ensure all activities executed align with Natterjack’s DNA and standards. Through management or support of consumer-facing brand-building activities, this role will collaborate with the sales team and respective agencies to build brand equity.

Brand management's summary of responsibilities includes budget management, agency management, cross-functional team collaboration, trade marketing, media engagement, digital marketing, communication strategy, off-premise and on-premise, and influencer marketing.

Detail of Responsibilities

Marketing Leadership

• Ensures consistency in brand voice, design, and execution for all branding and marketing initiatives.
• Read and analyze sponsorship proposals–develop briefs for brand teams and provide recommendations based on brand guidelines, budgets, and priorities.
• Develop major trade and consumer event activation strategies and implementation.
• Manage tasting and temporary event staff agencies as needed.
• Gather and present results from tastings/events in a meaningful way to gain sales and marketing insights.
• Approve local events within budget and guidelines. Work with local teams to develop activation strategies in their market.
• Develop an overall training program for communicating information to field teams on different levels, from distributor to sales to ambassador to agency hire. Utilize less traditional mediums such as video and develop dynamic quizzes as well as presentations.
• Identify market trends and competitive activity and develop presentations to share learnings.
• Work with the brand team to develop field marketing campaigns and programs.

Field Execution

• Assure all field activities (General Sales Meetings, Events, Sponsorships, etc.) are executed within brand guidelines.
• Train, coach, and on-site manage additional event staff as needed.
• Oversee all field marketing logistics- entry forms, supplies, team communication, licensing, etc.
• Act as point person for all major events for all brands, seeing the event through from ideation to execution to analysis, communicating progress effectively to field, brand, and sales teams (anticipate approx. 1x/mo. out of state travel)
• Actively participate in “mystery shopping” of agency events to ensure quality.
• Manage warehousing and inventory of POS and event supplies.

Sales Support

• Act as the key coordinator of state openings- compliance, GSM, and launch event logistics.
• Act as primary marketing contact for the sales and field team- assuring they have the proper training, staff, and supplies to execute successfully in their market.
• Utilize Canva templates to create on-brand custom POS for field opportunities- working with creative to create custom POS when needed.
• Pull key learnings from sales and field and communicate them to the leadership team.
• Handle travel arrangements and team coordination of market blitzes.
• Assist with coordinating and planning Founder market visits and events and other VIP appearances.

General Management

• Develop monthly recaps to communicate field activation successes, learnings, and quantitative data.
• Track monthly budgets, volume, and progress against activity goals- communicate trends and issues.
• Act as a field representative in brand discussions of assets such as activations, POS, and other tools.

What we look for in an employee

• Professional and personable
• Very diligent and detail-oriented
• Deadline-focused and goal-driven
• Resourceful
• Helpful and service-driven
• Self-motivated with strong time management skills and thorough follow-through
• A sincere individual with strong ethics
• You are eager to learn
• You are an excellent communicator who values face-to-face conversations
• A strong executor who gets things done
• You are trustworthy and exercise great humility
• You love what you do; your craft is your passion

Required Qualifications

• Proven ability and experience in selling, marketing, and promoting fast-moving consumer goods.
• At least 3 years of marketing/sales experience in the spirits segment
• At least 3 years of experience working within experiential marketing
• Extensive knowledge of the alcoholic beverage market/industry.
• Knowledge of distribution channels and experience working with distributors.
• Self-starter, entrepreneurial mindset, ability to collaborate with a team
• Leadership and training experience with contracted or hourly staff
• Previous experience in a role that requires strong attention to detail, communication skills, and a focus on quality.
• Financial and business acumen in the areas of data analysis, budgeting, reporting, planning, and sales/marketing knowledge
• A successful track record in executing marketing strategies and initiatives
• Experience with CRMs, Microsoft Outlook, PowerPoint, Excel, Word, and project management software
• Excellent written and verbal communication
• Able to obtain and meet industry licensing requirements as needed
• Must be able to travel as needed
• Must possess a valid driver's license and secure and maintain auto-liability insurance by state laws
• Must be 21 years of age

Benefits

• Benefits: Health
• Paid time off
• Flexible work environment
• Additional benefit opportunities available

Physical Demands & Work Environment

• Prolonged periods of standing and walking
• Ability to lift up to 30 pounds

Gortinore Distillers & Co Story + Culture

Ours is a story of endless adventure...

Natterjack Irish whiskey was born of a quest for adventure, to leave the beaten track and create a new one for ourselves. As a group of pioneering spirits driven by a passion to make whiskey, we left all we knew behind to create something different, to build something.

Independent of industry shackles and corporate ownership has been liberating, but it has not been easy getting here. Building something great takes mettle, sweat, and an ounce of terror… You'll taste the true authenticity of adventure and fear in our whiskey. Live Deliberately is our mantra, and that is what we set out to do every day.

We set out to make new whiskey traditions for a generation that is challenging the status quo. We stand on the shoulders of giants to create something interesting, adventurous, and new. Natterjack is the result of our adventure - an adventure that we are still on, and like any good adventure, it is full of twists and turns and has a hero you can believe in at its core - the Natterjack toad.

Through our whiskey, we invite you to join us on the adventure; there is always room for one more.

Live deliberately.

An Irish Whiskey with an American Accent

Natterjack is for people who want to try something a little different. Mixing the craft of Irish whiskey with the aging techniques of a bourbon. Enjoy it however you like - neat, on the rocks, in a cocktail - Natterjack, like the Irish, is versatile and mixes well.

As a group of pioneering spirits, we left all we knew behind to create something different. The result – a unique fusion of Irish and American whiskey traditions.

Introducing Natterjack Toad

It's an intriguing character.

Its distinctive yellow stripe sets it apart from other toads. While all around it are hopping, it walks. It chooses its own course. With a call that can be heard from two kilometers away, you will hear it before you see it; it's not shy. The only toad native to Ireland, a tendency to roam and love of a story shared are buried deep in its DNA. Like the Irish, it travels well and is shaped by the places it goes and the people it meets along the way.

What better namesake for our whiskey. Join it on the journey; everyone is welcome. You never know where you may end up.