Marketing Manager

Position Title: Marketing Manager

About eddii

eddii is a cutting-edge digital health care delivery platform designed to deliver fun, support, and education to users living with diabetes and other cardiometabolic conditions. Our AI-enabled platform gamifies real-time glucose data, transforming diabetes management into an engaging experience. eddii acts as a smart virtual health buddy, providing witty conversations, health reports, and collectible in-app items. By humanizing the management of diabetes, eddii helps users take control of their health in an enjoyable and supportive way.

Contact us: careers@eddiihealth.com 

Time Type: Full Time 

Travel Requirements: Up to 40%

Key Responsibilities:

Develop and Implement Marketing Strategies:

• Create comprehensive marketing plans to drive clinical patient acquisition and enhance brand awareness among patients with diabetes, healthcare providers (HCPs), and healthcare institutions.
• Utilize digital marketing, content marketing, social media, and other channels to reach target audiences.

Patient Acquisition Campaigns:

• Design, execute, and optimize multi-channel marketing campaigns aimed at attracting and retaining patients.
• Monitor and analyze campaign performance, making data-driven adjustments to improve results.

Brand Awareness and Positioning:

• Enhance brand visibility and credibility within the digital healthcare and direct to consumer (DTC) markets.
• Ensure consistent brand messaging across all marketing channels.

Social Media Management:

• Manage social media channels by creating and promoting original marketing content.
• Oversee community management and user engagement across all channels, including acquiring user testimonials 
• Manage partnerships and marketing strategy with large companies in the healthcare space.

Content Creation and Management:

• Oversee the creation of engaging and informative content, including blogs, social media posts, videos, and newsletters.
• Manage the content calendar to ensure timely and relevant content delivery.

PR Activities:

• Plan, oversee, and execute PR activities to enhance brand recognition and reputation.

Collaboration with Cross-functional Teams:

• Work closely with the product, design, patient experience, and C-suite teams to ensure alignment and execution of marketing initiatives.
• Coordinate with external agencies and partners as needed.

Market Research and Analysis:

• Conduct market research to identify trends, opportunities, and competitive landscape.
• Gather and analyze customer insights to inform marketing strategies and campaigns.

Budget Management:

• Develop and manage the marketing budget, ensuring cost-effective use of resources.
• Track expenses and ROI for marketing activities.

Performance Tracking and Reporting:

• Set key performance indicators (KPIs) and measure the effectiveness of marketing efforts.
• Prepare regular reports on marketing performance and provide insights for continuous improvement.

Required Qualifications:

Education:

• Bachelor's degree in Marketing, Business Administration, or a related field.

Experience:

• Proven experience as a Marketing Manager, preferably within the digital health or healthcare industry.
• Demonstrated success in patient acquisition and growth marketing for virtual care solutions or other healthcare DTC solutions.
• 5+ years of experience developing marketing strategies for both D2C and B2B channels.
• Solid grasp of strategic marketing principles with extensive hands-on experience across social media and digital advertising platforms (e.g., Instagram, Facebook, TikTok, YouTube), including content development, publishing, and insight reporting through those platforms.

Skills:

• Strong strategic thinking and analytical skills.
• Excellent communication and interpersonal skills.
• Creative and innovative mindset with a results-driven approach.
• Ability to manage multiple projects and prioritize tasks effectively.
• Proficiency in marketing automation and CRM software.
• Proven ability to increase engagement and traffic on social media.

Preferred Qualifications:

Advanced Education:

• Master's degree in Marketing or Business Administration.

Industry Knowledge:

• In-depth understanding of the digital health landscape and patient engagement strategies.

Certifications:

• Relevant marketing certifications (e.g., Google Ads, HubSpot, Hootsuite).

Benefits:

• Be part of a fast-paced, innovative startup culture
• Work directly with the founding team and a broader community of advisors, investors, and partners
• Compensation will include competitive salary, equity, healthcare benefits, and PTO