Ascendion is a full-service digital engineering solutions company. We make and manage software platforms and products that power growth and deliver captivating experiences to consumers and employees. Our engineering, cloud, data, experience design, and talent solution capabilities accelerate transformation and impact for enterprise clients. Headquartered in New Jersey, our workforce of 6,000+ Ascenders delivers solutions from around the globe. Ascendion is built differently to engineer the next.
Ascendion | Engineering to elevate life
We have a culture built on opportunity, inclusion, and a spirit of partnership. Come, change the world with us:
Build the coolest tech for world’s leading brands
Solve complex problems – and learn new skills
Experience the power of transforming digital engineering for Fortune 500 clients
Master your craft with leading training programs and hands-on experience
Experience a community of change makers!
Join a culture of high-performing innovators with endless ideas and a passion for tech. Our culture is the fabric of our company, and it is what makes us unique and diverse. The way we share ideas, learning, experiences, successes, and joy allows everyone to be their best at Ascendion.
About the Role:
Job Title: Marketing Manager.
Job Description:
Responsibilities:
• Responsible for product branding, positioning and overall marketing plan, for Realms, Marketplace Pass, and our upcoming online experiences.
• Work closely with a cross functional team, including partnering with engineering leads, data science, creative teams in Stockholm, and marketing leads, to create, own and execute the product go-to-market plans for key marketplace content updates and subscription services. Includes outlining KPIs, defining innovative ways to continually drive player acquisition / reengagement, and identify opportunities to drive marketplace conversion.
• Create, manage and implement the marketing of subscription monthly service updates for our subscription services, to help drive acquisition, engagement and retention of subscribers.
• Partner with the Business Owner of Realms Plus and Marketplace Pass, to identify and then execute how Marketing can assist with activities and features that reduce churn and increase subscriber engagement with the service. As new features are added to the Realms Plus and Marketplace Pass subscriptions, develop marketing plans to promote the new features and ensure that marketing content is kept up-to-date to drive acquisition. Identify tactics to help drive acquisitions of new subscribers. Work with the lifecycle team to drive ongoing lifecycle campaigns to subscribers to engage and retain.
• Work with the IMC and media teams to develop paid media campaigns that drive continued acquisition and retention for Marketplace Pass and Realms.
• Partner with the Player Lifecycle Management team to develop in-game messages that help players to retain and engage with our subscription services and online experiences.
• Manage relationships with our mobile and console platform partners to unlock promotional opportunities and work with PMM colleagues to ensure key beats are prioritized.
• Author brand briefs and provide consumer, category, and brand direction to the studio, marketing, and community teams to maintain 360-degree marketing consistency across all games, platforms and channels.
• Main marketing areas include digital owned channels, website, digital advertising, in-game, offline activities, such as partner/creator outreach, retail, lifecycle capabilities and event strategies.
• Coordinate with the community and Editorial team to influence Community/Editorial engagement strategy and schedule for subscriptions and multiplayer experiences.
• Engage with Community team to define the editorial strategy for the Marketplace Twitter account, influencing the editorial calendar and helping define post cadence and content.
• Define an experimental approach to test, learn, measure, and iterate on campaign effectiveness, and drive key campaign KPIs.
• Regularly present and report to team managers, stakeholders, and leadership, on marketing strategies, plans and findings.
• Manage relationships with internal stakeholders.
• Provide feedback on Market Research as necessary.
Must Haves:
Experience with go to market campaigns
Experience with working with product stakeholders and working across teams.
Experience with project management from start to finish.
Marketing Channel
Location: Remote. (Greater Seattle Area)
Salary Range: The salary for this position is between $65,000- $75,000 Annually. Factors which may affect pay within this range may include geography/market, skills, education, experience, and other qualifications of the successful candidate.
Benefits: The Company offers the following benefits for this position, subject to applicable eligibility requirements: [medical insurance] [dental insurance] [vision insurance] [09-10 days/hours of paid time off]
Want to change the world? Let us know.
Tell us about your experiences, education, and ambitions. Bring your knowledge, unique viewpoint, and creativity to the table. Let’s talk!
Seniority level
Entry level
Employment type
Full-time
Job function
Marketing
Industries
IT Services and IT Consulting
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