Marketing Manager

Classification: Non-Exempt

Job Summary

Our Market Segment Managers lead company strategy in how we market toward our varied customer base.

We are looking for an ambitious Market Segment Manager to lead market segment-based strategic initiatives for Alsco Uniforms North America Division for all customers. This role will shape the strategy and execution of Alsco Uniforms marketing within the specific market segment. Successful candidates will have a customer-first orientation, strong marketing and strategy skills, and a desire to develop and grow. They are ready to react and adapt to data and insights from the field to take advantage of opportunities as they arise. Reports to Sr. Marketing & Operations Manager.

Compensation

$85k+, salaried, DOE

Location: On-site / In-office - Salt Lake City, UT 84102

This is NOT a remote/work-from-home position*

Our Full-time Employees Enjoy

• 401K Plan with Company Match
• Medical, Dental, Vision, FSA/HAS
• Life Insurance, Disability Insurance
• Vacation, Sick Time, Holidays
• Choice of Global Cash Card or Direct Deposit
• Career Advancement
• Learning & Development Opportunities
• Inclusive and Diverse Opportunities
• Inclusive and Diverse Team Environment
  
  

Responsibilities

• Strategize, develop, and lead a wide variety of marketing initiatives from one-off projects, such as catalogs and marketing flyers, to broad, integrated omnichannel campaigns.
• Review, recommend, and implement marketing opportunities, as appropriate, for our industry and budget, based on field insights and sales and marketing data.
• Manage multiple projects simultaneously and lead cross-functional internal and external teams to realize brand and campaign objectives.
• Work closely with our digital marketing team to develop campaign briefs around new product rollouts and existing product and service features, and monitor promotions.
• Develop strategies for the specific market segment to optimize marketing efforts, tailor messages, and allocate resources effectively.
• Improve customer acquisition and retention within the market segment.
• Collaborate with sales and service teams to drive product penetration within our customer base.
• Drive marketing campaigns on specific products to improve our revenue.
• Be the subject matter expert when it comes to our range of facility services products and understand the needs and wants of business owners who use our services.
• Utilize excellent written/oral communication and analytical skills broad range of team members, executives, and cross-functional partners at Alsco Uniforms.
• Provide segment-focused content for Alsco Uniforms' social media platforms.
• Manage branding for the products within the assigned segment.
• Support and lead other projects, as needed.
  
  

Qualifications

• 2+ years of market segment, brand, or product management experience.
• Microsoft Office Suite proficiency
• Strongly skilled in organization, communication, and collaboration
• Expertise in sales and training content creation
• Industry experience or direct experience with the customer base.
  
  

Education

• Four-year degree in marketing or communication preferred.
• Open to consideration of higher education in combination with working experience.
  
  

Travel Requirements

• At a minimum, 10%
  
  

For a general description of the benefits that are being offered for this position, please visit alsco.com/benefits

Alsco is an Affirmative Action/Equal Employment Opportunity Employer.

About Alsco

Alsco has been an industry pioneer since 1889. Our company is responsible for creating and shaping many of the linen delivery industry standards that everyone follows. If there is one thing we’ve learned over the years, it is the importance of delivering a solution that meets each customer’s unique needs.