Marketing Manager

Our client is dynamic and high quality cannabis brand now looking for an experienced Marketing Manager to join their team and take ownership of the marketing plan in this strategic yet hands-on role. You will be responsible for developing and executing comprehensive marketing strategies to elevate their brand presence, drive brand awareness, and increase customer engagement. You will work closely with key stakeholders and cross-functional teams to ensure alignment and consistency across all brand touch points. This is a hybrid role (3 days in, 2 days remote) in New York City with a collaborative and inclusive team.

Key Responsibilities:

• Develop and implement integrated marketing campaigns that bring the brand to life and drive engagement across digital, social, print, and experiential channels.
• Collaborate with senior leadership to define and articulate the company's brand ethos.
• Lead the development of brand positioning, messaging, and storytelling that resonate with our target audience.
• Oversee the creation of compelling marketing collateral, including brand assets, campaigns, advertisements, and digital content.
• Analyze market trends, consumer insights, and competitive intelligence to identify opportunities for brand differentiation and innovation.
• Monitor and evaluate the performance of brand marketing initiatives, using data-driven insights to optimize campaigns and drive continuous improvement.
• Plan, organize, and execute a variety of events, including product launches, pop-ups, and community events.
• Build and maintain relationships with local communities, influencers, and partners to enhance brand presence.
• Identify and engage with potential brand ambassadors and influencers to expand reach and credibility.
• Conduct market research to identify trends, customer needs, and competitive landscape.
• Manage junior brand marketing professionals, fostering a culture of creativity, collaboration, and excellence.

Qualifications:

• Bachelor's degree in Marketing, Business Administration, or related field.
• 3+ years of experience in marketing, with a proven track record of success in developing and executing impactful brand and marketing strategies.
• Solid leadership skills with the ability to inspire and motivate cross-functional teams.
• Excellent communication and presentation skills, with the ability to effectively articulate and sell ideas to internal and external stakeholders.
• Proficiency in marketing analytics tools and platforms.
• Creative thinker with a passion for innovation and problem-solving.
• Ability to work independently and as part of a team.