We are seeking a dynamic and experienced Marketing Director to provide leadership and oversee direct response advertising and promotion activities aimed at generating sales-qualified leads and driving sales growth.
Key Responsibilities
Lead the conception, development, and implementation of comprehensive marketing plans.
Spearhead the strategic and tactical execution of marketing campaigns.
Maintain and enhance a successful brand image among target audiences.
Stay updated with the latest marketing trends, strategies, and competitive landscape.
Analyze sales data to optimize future marketing activities.
Collaborate with the Chief Marketing Officer (CMO) to make high-level decisions regarding budgeting and strategic direction.
Manage and mentor various members of the marketing department, including copywriters, graphic designers, and analysts.
Coordinate with other departments to ensure internal efficiencies and synergy.
Act as the primary liaison with marketing vendors.
Assist with additional duties as assigned.
Skills, Knowledge & Expertise
Achievement Focus: Demonstrates persistence, overcomes obstacles, measures self against standards of excellence, recognizes and acts on opportunities, sets and achieves challenging goals, and takes calculated risks to accomplish objectives.
Communications: Exhibits excellent listening and comprehension skills, expresses ideas and thoughts clearly in written and verbal form, keeps others adequately informed, and selects and uses appropriate communication methods.
Planning & Organization: Integrates changes smoothly, plans for additional resources, prioritizes and plans work activities, sets goals and objectives, uses time efficiently, and works in an organized manner.
Problem Solving: Develops alternative solutions, gathers and analyzes information skillfully, identifies problems in a timely manner, resolves problems in early stages, and works well in group problem-solving situations.
Use of Technology: Adapts to new technologies, demonstrates required technical skills, keeps technical skills up to date, troubleshoots technological problems, and uses technology to increase productivity.
Work Environment: Capable of working in a remote and autonomous environment, free of distractions, and providing a space to conduct business confidentially. Able to work autonomously as well as collaboratively with the team in a remote setting.
Benefits
Medical, Dental, Vision, and 401(k) plans.
Vacation: 2 weeks paid annually, with the potential to increase to 3 weeks.
Paid Holidays.
Annual Performance Bonus.
Work From Anywhere flexibility.
About Us
We are a leading national dealer of precious metals, helping individuals diversify their savings with physical gold and silver. Customers can purchase for physical delivery or roll over all or a portion of an existing IRA or eligible 401(k) into a Precious Metals IRA. Our customer satisfaction and record of service are exemplary, and we maintain an A+ rating with the BBB. Whether you have past experience with precious metals or not, you can rest assured that we provide superior service.
Employment Type: Full-Time
Seniority level
Director
Employment type
Full-time
Job function
Marketing and Sales
Industries
Human Resources Services
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