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A rapidly-growing Series B SaaS startup in the EdTech space for higher education recruitment and retention. They are looking for a Head of Marketing and Demand Generation to drive brand engagement and market success, and thought you'd be interested in learning more.
About the position:
You will own everything top of funnel - digital ads, event strategy, etc. But the main important factor is - we need someone who understands marketing to Higher Ed really really well. Reporting to the CRO, in this highly-visible role you'll get to:
Leverage your extensive knowledge of the US Higher Education landscape, and navigate the opportunities in the sector to drive B2B lead generation
Design AND Do! Implement strategies that resonate with diverse international markets, overseeing all demand gen marketing globally
Provide leadership and direction to the wider marketing team
Must Have Experience in the following:
Marketing for a B2B SaaS organization that is selling their products into Higher Education
Specific experience marketing into enrolment and admissions leaders at Higher Education institutions
Experience with Demand Generation - this is critical for the position
A wide breadth of knowledge across the board in leading marketing teams and being hands on and the do-er/go-getter marketer yourself and comfortable doing so even when in a leadership position.
***MUST BE BASED ON EAST OR CENTRAL TIME ZONES IN THE U.S.***
Seniority level
Director
Employment type
Full-time
Job function
Marketing and Education
Industries
E-Learning Providers
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