Marketing Director - Demand Generation Leader
Marketing Director - Demand Generation Leader
Trust In SODA
United States
See who Trust In SODA has hired for this role
A rapidly-growing Series B SaaS startup in the EdTech space for higher education recruitment and retention. They are looking for a Head of Marketing and Demand Generation to drive brand engagement and market success, and thought you'd be interested in learning more.
About the position:
You will own everything top of funnel - digital ads, event strategy, etc. But the main important factor is - we need someone who understands marketing to Higher Ed really really well. Reporting to the CRO, in this highly-visible role you'll get to:
- Leverage your extensive knowledge of the US Higher Education landscape, and navigate the opportunities in the sector to drive B2B lead generation
- Design AND Do! Implement strategies that resonate with diverse international markets, overseeing all demand gen marketing globally
- Provide leadership and direction to the wider marketing team
Must Have Experience in the following:
- Marketing for a B2B SaaS organization that is selling their products into Higher Education
- Specific experience marketing into enrolment and admissions leaders at Higher Education institutions
- Experience with Demand Generation - this is critical for the position
- A wide breadth of knowledge across the board in leading marketing teams and being hands on and the do-er/go-getter marketer yourself and comfortable doing so even when in a leadership position.
***MUST BE BASED ON EAST OR CENTRAL TIME ZONES IN THE U.S.***
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Seniority level
Director -
Employment type
Full-time -
Job function
Marketing and Education -
Industries
E-Learning Providers
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See who you knowFeatured Benefits
Inferred from the description for this job
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Medical insurance -
Dental insurance -
Vision insurance -
401(k) -
Paid maternity leave -
Paid paternity leave
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