Marketing Director - Consumer Products

Marketing Director

About Our Client: Established with a rich history, this company is a prominent manufacturer of high-quality consumer products / medical devices focusing on premium home, health, and wellness. Their culture is creative, high-energy, and fast-paced, offering endless opportunities for professional growth.

Must Haves:

• Experience working for consumer goods companies
• Experience marketing products to retailers like CVS, Walgreens, Walmart, Target etc
• Experience leading teams
• Be able to work out of a South Florida office 3x a week at your own expense

Position Overview: We are seeking a dynamic and results-driven Marketing Director to join our mid-sized client. As a key leader in our organization, you will be responsible for developing and executing effective marketing strategies to drive brand awareness, customer engagement, and revenue growth. This hands-on role requires a strategic mindset, creativity, and strong project management skills. You will collaborate closely with cross-functional teams to align marketing efforts with business objectives and contribute to our overall success.

Responsibilities Include:

Develop and Implement Marketing Strategy:

• Conduct market research to identify target audiences, market trends, and competitors in our retail channels.
• Define clear marketing objectives and develop strategic plans to achieve them.
• Identify optimal marketing channels and tactics to reach target audiences effectively.
• Collaborate with Sales to align marketing strategies with business goals.
• Support retail and ecommerce sales with national and retailer-specific marketing strategies.

Plan and Execute Marketing Campaigns:

• Design and execute integrated marketing campaigns across PR, digital, social media, email, events, and traditional media.
• Create compelling content and oversee production to ensure consistent brand messaging.
• Collaborate with internal teams, agencies, and freelancers to develop marketing materials and assets.
• Develop in-store displays, POS materials, signage, and renderings to support Sales presentations.

Budget Management:

• Develop and manage the marketing budget, allocating resources across campaigns and initiatives.
• Monitor expenses and track ROI to ensure cost-effective strategies.
• Use data-driven insights to optimize spending and maximize results.

Brand Management:

• Maintain and enhance the company's brand identity and positioning.
• Develop brand guidelines and ensure consistency across all marketing materials.
• Develop packaging guidelines specific to the US market.
• Update corporate presentations and identify opportunities for brand improvement.

Marketing Analytics and Reporting:

• Track and analyze campaign performance using relevant KPIs and metrics.
• Generate reports to evaluate marketing effectiveness and make data-driven recommendations.
• Continuously improve strategies based on insights and performance data.

Team Management and Collaboration:

• Lead and mentor a team of marketing professionals, assigning tasks and providing guidance.
• Foster a collaborative work environment, encouraging cross-functional teamwork.
• Collaborate with departments such as retail sales, ecommerce, and product development to align marketing efforts with overall business goals.
• Support retail and ecommerce sales with national and retailer-specific marketing strategies.

Requirements:

• Bachelor's degree in Marketing, Business, or a related field (Master's preferred).
• Proficient experience in the Consumer Packaged Goods (CPG) industry, with a background in merchandising preferred.
• Proven experience as a Marketing Director/Manager or similar role in a small to mid-sized company.
• Strong expertise in developing and executing marketing strategies.
• Deep understanding of marketing principles, strategies, and tactics.
• Creative thinker with strong analytical skills and the ability to make data-driven decisions.
• Excellent written and verbal communication skills.
• Strong leadership and team management abilities.
• Ability to multitask, prioritize, and meet deadlines in a fast-paced environment.
• Up-to-date knowledge of industry trends and best practices.

What You Can Expect:

• Hybrid work model (Remote/Office) - 3 days in office / 2 at home
• Competitive pay
• 20 days PTO and paid holidays
• Annual performance reviews
• Opportunities for career advancement
• 401(k) matching up to 4% of pretax or post-tax deferrals
• 100% paid health coverage for employees; 50% for spouse and children
• Dental and vision insurance
• Life and disability insurance

Join Our Team: If you thrive in a dynamic environment and are ready to drive impactful marketing initiatives, apply now for the Marketing Director position. Join our client in shaping the future of our brand and contributing to our continued growth and success.