Marketing Director

Company Overview:

Rosati’s believes every employee is family. We offer an upbeat atmosphere filled with tradition, strong work ethics, teamwork and a passion to keep it real. As a market leader, we are dedicated to delivering high-quality food and experiences that exceed customer expectations. We are seeking a talented and experienced Marketing Director to join our team and drive the strategic marketing initiatives that will elevate our brand and contribute to our continued success.

Position Overview:

We are looking for an experienced Marketing Director who will be responsible for leading and executing our company's marketing strategy. It is essential for this candidate to be a self-starter with a proven track record of developing and implementing comprehensive marketing plans, managing cross-functional teams, and driving measurable results. The Marketing Director will play a pivotal role in elevating brand awareness, expanding market share, and contributing to overall business growth.

Responsibilities:

• Strategic Planning: Develop, implement, and refine the overall marketing strategy in alignment with company goals and objectives. Analyze market trends, discounting performance, competitor activities, and customer insights to identify opportunities for growth.
• Digital Marketing: Oversee digital marketing initiatives, including SEO, social media, email marketing, and other online channels. Stay abreast of industry trends and emerging technologies to drive innovation.
• Brand Management: Oversee the development and maintenance of a strong and consistent brand image across all channels. Ensure brand guidelines are adhered to in all marketing materials.
• Team Leadership: Manage and mentor a high-performing marketing team, fostering a collaborative and creative work environment. Provide guidance, support, and resources to ensure the team's success in executing marketing campaigns.
• Agency Management: Work with agency partners to lead the planning, execution, and optimization of multi-channel marketing campaigns. 
• Budget Management: Manage the marketing budget, ensuring effective allocation of resources to achieve maximum ROI. Track and report on budget performance regularly.
• Performance Analysis: Utilize analytics and key performance indicators (KPIs) to measure the success of marketing campaigns. Provide regular reports and insights to the leadership team.

Qualifications:

• 9-13 years of experience in marketing or related fields.
• Bachelor's degree in Marketing, Business, or related field.
• Foodservice or retail experience is a plus.
• Strong leadership and team management skills.
• Excellent understanding of current marketing trends, technologies, and best practices.
• Analytical mindset with the ability to interpret data and make informed decisions.
• Exceptional communication and interpersonal skills.