Marketing Director

Director of Marketing (Short-Term Contract)

Robert Half’s educational client is seeking a creative and experienced Director of Marketing on a short-term basis. This position will lead and execute a data-driven programming and product marketing strategy for our student leadership programs. The ideal candidate is data-driven, results-oriented, and thrives in a culture of innovation, collaboration, and continuous improvement. Note that this role is temporary and focuses on maintaining and executing existing strategies rather than developing new long-term plans.

Essential Duties and Responsibilities:

• Maintain and execute existing marketing strategies and campaigns to promote our offerings, including membership, events, online stores, and other programming.
• Oversee ongoing market research efforts to identify trends and opportunities for growth, efficiencies, and new audiences.
• Stay current on industry trends and best practices in marketing, utilizing this knowledge to inform ongoing marketing strategies.
• Oversee the organization's digital marketing efforts, including website management, email marketing, SEO, SEM, and social media campaigns.
• Collaborate with cross-functional teams to continually enhance the user experience and conversion rate optimization of the online stores.
• Oversee the development and distribution of all marketing materials, including digital, print, and social media content.
• Collaborate with cross-functional teams to ensure a consistent brand, message, and user experience across all marketing channels and campaigns.
• Coach and develop four marketing team members towards achieving organizational strategic goals and personal professional goals.
• Manage marketing operations, including management of external vendors (e.g., data services, digital consultants, printing and production, etc.).
• Engage in transition support; work closely with the outgoing Director of Marketing and Managing Director of Growth Strategy to understand ongoing projects, priorities, and key responsibilities.
• Prioritize key projects and campaigns to ensure seamless execution during the transition period.
• Prepare documentation to include open projects and review with Managing Director of Growth Strategy to facilitate the swift re-engagement of the Director of Marketing upon their return.

Required Knowledge, Skills & Experience:

• 6+ years of marketing experience, communications, or a related field.
• Proven track record of developing and executing successful marketing campaigns for non-profit organizations or similar industries.
• Strong understanding of digital marketing channels and platforms, including social media, email marketing, SEO, SEM, and web analytics.
• Demonstrated experience collecting, analyzing, and leveraging data to inform strategy development and decision-making.
• Experience setting, measuring, and meeting key performance indicators.
• Proven track record of creative, analytical, and strategic thinking, with a focus on achieving measurable results.
• Experience in managing and developing a team of marketing professionals preferred.
• Experience with association management software (AMS) preferred.
• Bachelor’s degree in Marketing, Communications, or a related field required.

Skills and Critical Success Factors:

• An understanding of K-12 schools and the education industry.
• Ability to effectively collaborate with cross-functional teams.
• Excellent analytical, problem-solving, and strategic planning skills.
• Ability to develop and align strategies with organizational priorities and objectives.
• Exceptional communication, presentation, and interpersonal skills.
• Ability to prioritize multiple projects and meet deadlines.
• Creative thinker with an entrepreneurial spirit.
• Organized and self-motivated.