Marketing Manager

The Marketing Communications and Business Development Director plays an integral role in directing the firm’s marketing and business development efforts. The position will work closely with the Owner and Executive Director on a variety of firmwide initiatives with exposure to all facets of legal marketing. This is a remote, part-time position estimated at 20-25 hours per week.

Critical features of this job are described under the headings below. They may be subject to change at any time due to reasonable accommodation or other reasons.

Essential Duties And Responsibilities

• Facilitate strategic planning for all marketing communications and business development efforts by the firm
• Track and measure the firm’s marketing endeavors and dollars to capitalize on the return of investment
• Complete periodic competitive landscape monitoring and analysis to ensure the firm maintains a competitive advantage in the market
• Direct the implementation of the firm’s marketing efforts
• Design and develop the firm’s social media campaign to post content, engage with users, and manage the firm’s brand, while adhering to the ethical rules associated with law firm marketing
• Manage the firm’s website for content to make sure all information is accurate, easy to find, and strengthens the firm’s online presence
• Write and proofread various content for the firm, including press releases, advertisements, articles, blog posts, and other content as needed
• Motivate the employees of the firm to engage in the community and firm marketing efforts to increase the firm’s presence in the community
• Assist firm attorneys and presenters with PowerPoints, presentation skills, and feedback for all seminars and speaking engagements
• Communicate with the firm’s departments to see where the marketing efforts should be targeted
• Utilize creative and technical writing to promote services and events
• Assist with special event planning for the firm’s marketing efforts, including guest list, presenter recruitment, invitations, advertisements, catering, presentation materials, interactions with guests, feedback from the event, and post-event follow-up
• Handle database management for the firm using InfusionSoft and Clio Grow
• Develop and oversee the firm’s social media accounts
• Assist with referral source connections by conducting outreach events and meetings, providing firm information, and ensuring mutual client satisfaction
• Research and stay informed on new marketing trends for the legal field
• Assist with special projects, as assigned
  
  

Compensation based on experience

Qualifications:

• Bachelor's degree in Business Administration, Marketing or related field
• 4-5 years experience in marketing position guiding advertising and sales direction
• Experience working with various contracts for digital and graphic services preferred
• Advanced knowledge and comfortability with technology and ability to learn new software's
• Diverse experience and skills to communicate with a fully remote staff
• Advanced writing experience for both digital and print services
  
  

About O'Connell Law:

We focus on estate planning, elder law, and closely related practice areas. We remain dedicated to helping people plan for the future, cope during times of crisis, and find answers to difficult questions along with way.

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