Marketing Director

Job Title: Head of Marketing/Marketing Director * Title is flexible. *

Location: Miami, Florida

A high-end, leading women's ready-to-wear brand is seeking a strategic and dynamic Head of Marketing/Marketing Director to lead marketing efforts across all channels. Reporting directly to the CEO, the Head of Marketing will be responsible for developing and executing comprehensive marketing strategies that drive brand awareness, engagement, and growth.

Key Responsibilities:

- Develop and implement strategic marketing plans to achieve brand objectives and KPIs.

- Lead and manage a high-performing marketing team, fostering a collaborative and innovative environment.

- Oversee the brand's digital marketing strategy, including SEO, SEM, social media, email marketing, and digital advertising campaigns.

- Manage the brand's presence across all marketing channels, ensuring consistency in brand messaging and creative execution.

- Analyze market trends and consumer insights to inform marketing strategies and campaigns.

- Collaborate with cross-functional teams (e.g., design, merchandising, sales) to align marketing initiatives with overall brand goals.

- Monitor and optimize marketing performance metrics, budget allocation, and ROI.

- Stay updated with industry trends and best practices to keep the brand at the forefront of the market.

Qualifications:

- Bachelor’s degree in Marketing, Communications, or related field; MBA preferred.

- Proven experience (8+ years) in a senior marketing role within the fashion/apparel industry, preferably with a focus on women's ready-to-wear.

- Demonstrated success in developing and implementing multi-channel marketing strategies that drive brand growth and engagement.

- Strong leadership skills with the ability to inspire and mentor a team.

- Excellent analytical skills and strategic mindset, with a data-driven approach to decision-making.

- Proficiency in digital marketing platforms and tools.

- Exceptional communication and interpersonal skills.

Benefits:

- Competitive salary, clothing allowance, and relocation assistance to Miami.

- Comprehensive health benefits package.

- Opportunities for professional development and growth within a dynamic fashion environment.

- Collaborative and inclusive company culture.

Full time and On-Site position only.

Please submit your resume and portfolio. We look forward to hearing from you!