Marketing Director

Marketing Director

Targeted Hiring Range - $130,000 - $170,000

Please Refer to Req # 24-130

For over 100 years, we’ve manufactured high-quality products right here in the USA. We still operate out of our Oregon-based factory to this day, producing innovative, battle-proven optics for the world's most relentless hunters, shooters, law enforcement officers, and military personnel. Regardless of the product, whether it's a red dot or a riflescope, we design and manufacture it with one goal in mind—to ensure it performs for life.

At Leupold and Stevens we’re American to the Core and passionate about what we do. Product excellence and uncompromising quality are our top priorities. We’ve built a collaborative, high performance culture where team players with innovative ideas and a sense of urgency thrive.

Our benefits package is amazing:

• affordable health and dental insurance
• a strong commitment to training and professional development
• a generous tuition reimbursement program
• company contributions up to 8% of base pay into a 401K retirement account
• profit sharing
• product discounts

What You’ll Be Doing:

In this role you’ll develop and manage a team of marketing professionals focused on initiatives to reinforce the connection of our brand with our core audience, provide differentiation in the marketplace and maximize the impact of our core and new products. You’ll provide leadership and strategic direction on creative content development, vendor management, media, PR, visual solutions/product packaging, budgeting and catalog development and execution.

• Partnering with the VP of Marketing & Product Development to develop the overall vision for Leupold & Stevens’ brand image.
• Leading and mentoring a team of marketing professionals as they develop creative concepts that deliver Leupold & Stevens’ brand image and identity across all consumer channels.
• Overseeing the development of branded content across our company’s website and numerous social media channels, including the development of social media content and engagement campaigns for all digital and social media channels.
• Leading the development and production of visual solutions and design concepts related to advertising, digital content, packaging, displays, logos, and other creative materials.
• Leading the development and implementation of public relations efforts, marketing partnership development and influencer relations/communication.
• Advising Product Development Team and Product Line Managers on best methods for marketing and communicating new product features and benefits in catalogs, print, online and at retail, and to ensure brand message consistency.
• Monitoring schedules and deliverables from internal resources, agencies, photographers, copywriters, and other outside vendors.
• Developing and tracking metrics and success criteria for marketing activities.
• Leading, motivating, and developing Marketing team members.

Skills & Experience You’ll Need:

• Bachelor’s Degree in business, journalism, communications or a related field and 10-15+ years progressive experience in the marketing function of a company with a global, multi-channel sales environment. Minimum of 5 years of leadership experience.
• Successful track record of developing and implementing creative content and branding strategies that have consistently met or exceeded planned objectives.
• Knowledge of shooting sports, optical products, firearms applications highly desirable.
• Thorough understanding of marketing concepts and principles.
• Significant experience with digital, print, and social media content development, online content creation, CMS, and SEO principles and techniques.
• High level of creativity. Excellent verbal and written communication skills.
• Excellent leadership, decision making, problem solving and organizational skills. Ability to provide leadership at both the strategic and operational levels.
• Ability to work collaboratively with the Executive Team and external partners to create a result driven, team-oriented environment.
• Ability to manage a team and work collaboratively across functions to achieve outcomes that support business objectives.

Work Environment:

Work takes place in a standard office environment.

For details on positions and to apply, go to:

www.leupold.com/careers

Leupold & Stevens, Inc.

14400 NW Greenbrier Parkway

Beaverton, Oregon 97006

* Leupold & Stevens, Inc. is an Affirmative Action Equal Opportunity Employer. A core business objective at Leupold & Stevens is to maintain a workplace in which each employee can achieve their full potential. The company was founded on the principle of giving customers and our team members ‘A Square Deal’; to us, this means advocating for the employment opportunities and advancements of all individuals regardless of race, color, sex, national origin, age, religion, physical or mental disability, marital status, veteran status, sexual orientation, gender identity, or any other characteristic protected by law. We resolutely believe all aspects and privileges of employment should be determined by skills and behaviors, not personal identities.

* With our commitment to make our application process and workplace accessible for individuals with disabilities, we will provide reasonable accommodations, upon request, for an individual applicant to participate in the job application process. To request an accommodation to the application process, please send an email to HRDept@Leupold.com or call (503) 646-9171 and a Leupold & Stevens representative will contact you.

* Leupold & Stevens, Inc. is a drug free workplace. All final candidates must successfully pass a pre-employment drug screen and background check.

* Leupold & Stevens, Inc. complies with all applicable FAR & DFAR regulations.

* We hire U.S. citizens and persons lawfully authorized to work in the U.S. All new employees must complete an INS Employment Eligibility Verification Form (I-9). Positions may require a deemed export control license for compliance with applicable laws and regulations. Placement is contingent on Leupold & Stevens, Inc.’s ability to apply for and obtain an export control license on your behalf.