Marketing Director

Avie is looking for a Marketing Director who will be responsible for developing and implementing marketing strategies to promote company offerings, enhance brand visibility, and drive lead generation.

RESPONSIBILITIES

• Develop and execute comprehensive marketing strategies to promote company offerings, enhance brand visibility, and drive lead generation.
• Lead and manage a marketing team, providing guidance, coaching, and performance management to ensure effective marketing initiatives.
• Build and maintain strong relationships with key stakeholders.
• Conduct market research and analysis to identify target audiences, market trends, and competitor activities.
• Collaborate with cross-functional teams to develop and implement marketing campaigns, including digital marketing, content creation, and advertising efforts.
• Manage the company's online presence, including website optimization, search engine optimization (SEO), and social media platforms.
• Track and analyze marketing metrics and key performance indicators (KPIs) to measure campaign effectiveness and make data-driven recommendations for improvement.
• Stay updated with industry trends, regulations, and best practices in marketing to provide strategic insights and recommendations to senior management.

REQUIREMENTS

• Proven track record of success in digital marketing, with a minimum of 5 years of experience in a marketing leadership role.
• In-depth knowledge of various industries, including market trends and regulations.
• Strong leadership and team management skills, with the ability to inspire and guide a marketing team to achieve objectives.
• Excellent communication and interpersonal skills, with the ability to build relationships with clients and industry stakeholders.
• Strategic thinking and problem-solving abilities, with a focus on developing innovative marketing strategies and overcoming challenges in different markets.
• Proficiency in digital marketing techniques, including SEO, social media marketing, and content creation.
• Analytical mindset, with the ability to analyze marketing data, identify trends, and make data-driven decisions to optimize marketing performance.
• Familiarity with customer relationship management (CRM) systems and other relevant software for efficient marketing management.