Marketing - Data Specialist

Join Us!

Join us at the Google Operations Center for the opportunity to help Google users tackle their problems and accomplish their goals, all while working in a dynamic and diverse environment.

Data Specialists are the subject matter expert for everything data related for email marketing campaigns. From understanding the signals available, building and maintaining pipelines for campaign targeting sets to monitoring campaign health and troubleshooting if things go sideways. On top of their technical excellence, they can also confidently talk about the data aspect of our campaigns to internal and external stakeholders.

Position Responsibilities:

• Collaborate with stakeholders in the management of audience signals in building target audiences and leveraging in the end to end campaign execution process
• Create, manage and validate campaign audiences through SQL scripting
• Collaborate with analytics teams during experiment setup conversations, e.g. providing insights into signals used in the respective campaigns, explain system behavior and its impact on experiment setup (filtration rates and filtration reasons), confirm feasibility of implementation on targeting script and system workflow level.
• Responsible for the maintenance and operation of data pipelines; ensuring that the pipelines are running smoothly, identifying and resolving any issues that may arise, and implementing improvements to the pipelines to ensure they are efficient and effective
• Communicate campaign performance results across multiple teams and stakeholders
• Create reporting dashboards and adhoc reports for marketers
• Develop key relationships with stakeholders and possess the communication skills and confidence to deliver technical information to non-technical audiences
• Act as the go-to subject matter expert for data availability for marketing campaigns
  
  

Minimum Qualifications

• 5 years experience with SQL, data pipeline building and maintenance, creating and modifying SQL statements to create complex segments for audience
• Ability to use code libraries to streamline code readability and efficiency
• Experience working with data visualization tools (Tableau, Looker, Google internal PLX/Data Studio)
• Experience with integrated development environment like XCode, VSC or Eclipse (Google internal: Cider) and version control systems like GitHub (Google internal: google3)
  
  

Preferred Qualifications

• Additional languages beyond SQL (e.g. Python) is beneficial, but not required
• Strong collaboration and communication skills, ability to manage stakeholders
• Ability to communicate observations and recommendations in a clear and data driven way
• Demonstrable knowledge of email marketing best practices, dynamic content, testing methodologies, deliverability and automation
• Familiarity using GenAI (generative AI) as an input for data targeting and personalization in email marketing
• Experience designing, running and evaluating email marketing A/B tests
  
  

Benefits

• We support you with competitive wages and comprehensive health care including medical, dental and vision coverage
• We support your family with gender-neutral baby bonding leave, 26 week birth-parent maternity leave, and generous life, accident and disability insurance minimums
• We support your teams with free daily lunch, fully stocked micro-kitchens, and culture clubs and employee resource groups that let you share what you care about
  
  

At Google Operations Center, we don't just accept differences - we celebrate it, we support it, and we thrive on it for the benefit of our employees, our products and our community. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. If you have a disability or special need that requires accommodation, please let us know.