Marketing Data Analyst

About Gen:

Gen is a global company powering Digital Freedom through consumer brands including Norton, Avast, LifeLock, Avira, AVG, ReputationDefender, and CCleaner. Our combined heritage is rooted in providing safety for the first digital generations. We bring leading technology solutions in cybersecurity, privacy and identity protection to more than 500 million users in 150 countries so they can live their digital lives safely, privately, and confidently today and for generations to come.

We're always looking for smart, fearless, and dedicated people. Together, we have collective passion and a big vision to power Digital Freedom by protecting consumers and giving them control of their digital lives.

About the Role:

The marketing data analyst will define solutions for the use, extraction, and manipulation of data as driven by the business need, provide insights, and enable decision-making. The candidate will work as part of the marketing analytics team. Looking for an enthusiastic data analyst who excels in working in a team setting but is also competent autonomously.

Hybrid Role - Required to come into the Tempe, AZ office 3x/week.

Essential Skills and Competencies:

• At least 2 years of experience in data analytics and preferably marketing analytics.
• Strong knowledge of SQL is essential. Python and R are a plus that would add significant value.
• Have a good understanding of digital marketing and above the line marketing concepts and practices and customer acquisition. Understand the cycle of how marketing works from top of the funnel to the lower funnels to actual customer acquisition and the efforts involved.
• Advanced MS Excel skills.
• Knowledge of working with visualization tools as Tableau or MS Power BI is essential.
• Strong business acumen.
• Good communication skills is essential.
• Ability to provide actionable insights from the data. Ability to read between the lines and understand what data trends and outputs indicate in relation to reasons behind any red flags, or any opportunities that need to be called out and highlighted.
• Have a Tertiary degree in Computer Science or Mathematics or any related qualification.
  
  
  

Role and Expectations:

• Support the growth team with analysis to make data-driven decisions and optimizations.
• Assess and explore raw and logical data sources from multiple streams.
• Ability to manipulate and structure data into ingestible datasets for multiple purposes including but not limited to analytics, modeling, and reporting.
• Be involved in multiple projects including dataset development and other ADHOC and BAU tasks.
• Ability to test and verify outputs before publishing.
  
  
  

You will be working closely with people from the Acquisitions Marketing team, Central Data Office, and Finance, and multiple other teams (like Customer Satisfaction, Retail and Partners, and other analytics teams) in multiple other instances. Enthusiasm and passion and the will to excel and playing to win together is a must and corner pillar in Gen™!

Gen is proud to be an equal-opportunity employer. We celebrate diversity and are committed to creating an inclusive and accessible environment for all employees. All employment decisions are based on merit, experience, and business needs, without regard to race, color, national origin, age, religion, sex, pregnancy (including childbirth or related medical conditions), genetic information, disability (physical or mental), medical condition, marital status, sexual orientation, gender identity or gender expression, military or veteran status, or any other consideration made unlawful by federal, state, or local law. Gen strictly prohibits unlawful discrimination based on such protected characteristics and seeks to recruit the most talented candidates from diverse cultures and backgrounds.

We also consider employment-qualified individuals with arrest and conviction records. In addition, we will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. Learn more about pay transparency.

Gen complies with all anti-discrimination laws.

To conform to U.S. export control regulations, applicant should be eligible for any required authorizations from the U.S. Government.