Overview:We are seeking a dynamic and creative Marketing Coordinator to join our team. This role will be instrumental in executing marketing strategies across email, social media, and website platforms. The ideal candidate will have a strong background in digital marketing, possess excellent writing skills, and be able to work collaboratively in a fast-paced environment.
Responsibilities:
Email Marketing:
Develop and execute email marketing campaigns to promote products, events, and initiatives
Manage email lists, segmentations, and ensure compliance with relevant regulations (e.g., GDPR, CAN-SPAM)
Analyze email campaign performance metrics and optimize strategies for engagement and conversion
Social Media Management:
Create and curate engaging content for various social media platforms (e.g., Facebook, Twitter, Instagram, LinkedIn)
Monitor social media channels for trends, customer feedback, and opportunities for engagement
Implement social media advertising campaigns and track performance metrics
Website Updating:
Update website content regularly to ensure accuracy and relevance
Collaborate with the web development team to implement new features, functionality, and design improvements
Optimize website content for search engines (SEO) to increase visibility and traffic
Creative Writing:
Produce compelling and persuasive copy for marketing materials, including website content, social media posts, email campaigns, and advertisements
Maintain brand voice and messaging consistency across all marketing channels
Brainstorm and contribute ideas for marketing campaigns and initiatives
Analytics and Reporting:
Monitor and analyze key performance indicators (KPIs) for email, social media, and website marketing efforts
Prepare regular reports on campaign performance, insights, and recommendations for improvement
Utilize data-driven insights to refine marketing strategies and tactics
Qualifications:
Bachelor's degree in Marketing, Communications, or related field
Proven experience (2+ years) in digital marketing, with a focus on email marketing, social media management, website updating, and creative writing
Proficiency in email marketing platforms (e.g., Mailchimp, Constant Contact), social media management tools (e.g., Hootsuite, Buffer), and content management systems (e.g., WordPress, Drupal)
Strong writing and editing skills, with the ability to craft engaging and persuasive content for various audiences and channels
Knowledge of SEO best practices and web analytics tools (e.g., Google Analytics)
Excellent analytical skills, with the ability to interpret data and derive actionable insights
Creativity and attention to detail, with a passion for staying updated on industry trends and emerging technologies
Strong communication and collaboration skills, with the ability to work effectively in a team environment
Benefits:
Competitive salary
Health, dental, and vision insurance
Retirement savings plan
Paid time off and holidays
Professional development opportunities
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Seniority level
Mid-Senior level
Employment type
Full-time
Job function
Marketing and Sales
Industries
Internet Publishing
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