Marketing Coordinator

Job Description

GENERAL PURPOSE OF POSITION

Takara Belmont USA is looking for a Marketing Coordinator with strong digital marketing and project coordination experience to bring onto the team! If you enjoy content creation, have a passion for social media, and are a pro at building online communities, then we want you to apply.

In this role, you will contribute to integrated communications campaigns, including research, planning, execution, and reporting. This candidate is the primary point of contact for our beauty and dental brands. A successful candidate thrives in an ever-changing, fast-paced environment with a wide range of creative opportunities. The position is ideal for enthusiastic problem solvers with an ability to convert complex challenges into simple solutions.

Core Responsibilities & Duties

Collaboration & Strategic Insight:

• Collaborate across business units on multi-platform strategies, tactics, and outcomes.
• Work closely with internal Sales and Marketing leads to develop and implement social strategies and campaigns, ensuring alignment with broader marketing priorities, business goals, voice, and brand.
• Develop and maintain a strong working relationship with external vendors, agencies, and consultants.
• Optimize existing social media management resources for publishing, reporting, advertising, listening, and day-to-day upkeep and maintenance.
• Map customer journeys across full funnel digital activations (website, media, social, e-commerce, etc.).
• Achieve social media marketing KPIs and develop timely reports to identify key takeaways, actionable opportunities, and other insights.
• Collaborate with marketing and branding team to promote efficiencies and amplify individual strengths.
• Communicate and stay informed of industry news, digital trends, and emerging technologies.
  
  

Social Commerce, Content Cultivation & More:

• Champion all social media efforts to develop compelling content for daily posting schedules.
• Monitor, respond, and/or funnel in-bound inquiries to the sales regions and other departments.
• Copy write and edit for all channels and assets using a clear and consistent voice that accurately represents our brands and builds trust within each community.
• Curate sales spotlights and customer success stories for social media accounts and brand websites.
• Cultivate customer-generated content pipelines, image and video libraries, and content releases.
• Coordinate video and photo production, editing, and setup with internal stakeholders and vendors.
• Facilitate KOL and influencer marketing opportunities to increase our brand presence in each industry.
• Craft messaging, artwork outlines, and creative briefs for print and digital advertising campaigns.
• Promote and maintain appropriate, positive public relations for our brands.
• Draft product profiles, press releases, announcements, trade articles, blog posts, and other materials.
• Coordinate and support the development of trade show marketing materials, including product literature, promotional flyers, price lists, banners, and other sales and marketing peripherals.
• Maintain our print literature libraries, including the creation, production, and fulfillment processes.
• Manage our digital asset libraries to support requests from internal team, strategic partners, and customers.
• All other duties as assigned by management.
  
  

Growth & Experience Opportunities

• Launch and establish new social media programming to reach and engage a segment of our target audience.
• Conduct keyword research and optimize all written content for social media, e-commerce, and websites.
• Drive social media lead generation to e-commerce, direct sales, and dealer channels.
• Track, measure, and report on social and web traffic results and performance.
• Coordinate e-commerce sales, referral, and promotional programs.
• Support ongoing development and improvements to the e-commerce and brand websites.
• Research, plan, and present recommendations for trade shows, events, and advertising opportunities.
• Implement approved trade show, event, and advertising plans and projects.
• Manage, track, and report on approved project budget, invoices, and expenses.
  
  

Skills & Expertise

Required:

• Social Media Programming
• Content Development
• Copywriting & Editing
• Messaging & Media Planning
• Product Decks
• Task Management
• Collaboration & Coordination
• Print & Digital Advertising (Basic)
• Adobe Creative Suite (Basic)
• Basic WordPress (Basic)
  
  

Preferred:

• Branding & Creative Strategy
• Web Content
• E-mail Marketing
• Google Analytics
• Facebook Business Suite
• Hootsuite or Agorapulse
• Photo & Video Planning
• Event Planning
• Trade show Support
• Microsoft Office 365
• Adobe Creative Suite (Advanced)
• SEO/SEM & PPC Advertising (Advanced)
  
  

Desired:

• B2B Marketing
• E-commerce Channel Management
• Digital Asset Management Systems
• Competitive Analysis
• Market Research
• Digital Analytics & Reporting
• Photography
• Story boarding
• Video Editing & Production
• WordPress, HTML, CSS
• Ad & Media Campaigns
• Salesforce Sales Cloud
  
  

Education & Experience:

Bachelor’s degree in Marketing, Advertising, Public Relations or Communications.

At least 1–3 years of marketing experience. Relevant job experience in lieu of degree will be considered.

Company Description

Since 1921, Takara Belmont has been a pioneer in manufacturing world-class furniture and equipment for professionals in both the health and beauty industries. With a legacy of over a century of craftsmanship, we have established ourselves as a trusted provider of high-quality products with unparalleled design, functionality, and performance. Our dedication to excellence has earned us distributors in over 80 countries and 6 showrooms across the United States, where our dedicated professionals help business owners and beauty professionals realize their dreams, while also empowering doctors to deliver exceptional patient care.

Visit www.takarabelmont.com to learn more about our industry-leading products and services or https://belmontequip.com to learn more about our dental equipment and brand.

Since 1921, Takara Belmont has been a pioneer in manufacturing world-class furniture and equipment for professionals in both the health and beauty industries. With a legacy of over a century of craftsmanship, we have established ourselves as a trusted provider of high-quality products with unparalleled design, functionality, and performance. Our dedication to excellence has earned us distributors in over 80 countries and 6 showrooms across the United States, where our dedicated professionals help business owners and beauty professionals realize their dreams, while also empowering doctors to deliver exceptional patient care. Visit www.takarabelmont.com to learn more about our industry-leading products and services or https://belmontequip.com to learn more about our dental equipment and brand.