Marketing Coordinator

The Marketing Coordinator (MC) is responsible for assisting the marketing operations of the organization, promoting Control Southern products and services, and increasing brand awareness on digital media platforms. The MC will help the Marketing team in designing marketing campaigns, digital content, and other marketing materials to improve customer awareness.

SPECIFIC RESPONSIBILITIES

· Manage and coordinate marketing materials and web content.

· Support marketing strategies set forth by the Marketing Director.

· Assist with copywriting, artwork, and web workflow for planned print and digital marketing communications.

· Write and coordinate social media.

· Coordinate and maintain web-based marketing channels.

· Assist in implementation of marketing campaigns.

· Assist with the maintenance of the leads in CRM system, and marketing automation tools.

· Verify, maintain, and manage branding standards between departments.

· Coordinate meetings and communications with other departments to ensure that sales information and branding flows throughout the company to ensure that company goals and objectives are achieved.

· Marketing content management upkeep including shared drives, Marketing Hub, and archives.

· Create and edit high quality reports and documentation.

· Create professional and dynamic PowerPoint presentations.

· Coordinate promotional items for all departments - ordering, tracking, distribution (events, customer visits, customer give-a-ways)

· Managing marketing inventory.

· Fulfillment of department MARCOM and branding requests - internal emails, newsletters, and other communications

· Develop programs that enhance employee understanding and commitment to the brand (Brand Ambassadors)

· Event/Trade Show - application, payment, displays, giveaways, door prizes, other materials (when applicable), tracking.

· Order logo embroidered uniform components as outlined in Uniform Program

· ControlHub (Intranet) Management of marketing related materials

· Maintain a working knowledge of the Control Southern Company organization and its operations.

· Monitor industry trends, competitor activities, and customer feedback to suggest strategic adjustments to the brand strategy.

· Proficient in working efficiently in a fast-paced environment while juggling multiple tasks at a time.

· Carry out other related tasks as required.

REQUIRED COMPETENCIES

· Strong Business and Professional acumen.

· Strong interpersonal skills - ability to build strong working relationships with customers, vendors and co-workers.

· High level of professionalism – no participation in gossip, politics or activity that betrays confidence.

· Excellent communication skills – verbal and written.

· A clear and concise writing style

· Strong organizational skills with the ability to prioritize projects and accomplish them in a timely manner.

· High attention to detail

· Ability to maintain strict confidentiality.

· Strong time management skills to multi-task, prioritize and meet deadlines.

REQUIRED EDUCATION & EXPERIENCE

· Required: High School Diploma

· Preferred: Associate degree or Higher

· A minimum of 2 years of experience in increasing levels of marketing support

· Experience exercising discretion and confidentiality with sensitive company information.

PREFERRED EXPERIENCE/COMPETENCIES

· Adobe Creative Suite

· Microsoft 365 Applications

· Salesforce CRM and Kentico website platform & email marketing, or other related software

Self-motivated, confident, energetic, and creative.

· Willingness to go the extra mile - go-getter, can do attitude with a desire to pitch in wherever and whenever needed.

· Ability and willingness to be a positive, contributing, and adaptable member of the team.

· Desire to continue learning and growing.

· Capacity to work independently and collaboratively.

Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities