Marketing Content Producer

Description:

WHO WE ARE:

We are a leading specialty retailer of casual apparel, footwear and accessories for young men, young women, boys and girls with an extensive assortment of iconic global, emerging, and proprietary brands rooted in an active and social lifestyle. We are based out of sunny Southern California at the Tilly’s RSC. You’ll hear the term RSC a lot, it stands for Retail Support Center since our corporate offices are here to support our retail and online stores.

Working at Tillys allows you to experience a new style of work life. Our work culture is fun and relaxed. We encourage you to be you and that means you should be comfortable. Our employees enjoy a casual dress code and a fun, fast paced work environment where creative minds work together to achieve common goals. As a part of the team, you’ll contribute towards and share in our success. A career at Tillys is all about working together to make things happen… so what are you waiting for?

SUMMARY:

The following is a brief description of responsibilities to be performed by the Marketing Content Producer. Job responsibilities include, but are not limited to the following:

Discover Your New Career: Do you love visual storytelling? Do your stories evoke consumers’ emotions and engage them during their respective paths to purchase? We are looking for an incredible Creative Manager to elevate our brand and lead all monthly content planning and creation. You will concept and build content strategies to employ in digital, print, and social channels. Our audience is teens and early twenties; they crave emotion, relevant content trends, and fun. And we intend to give ‘em what they want.

This role has many facets, but its core is the relevant development, organization, and execution of Brand-right stories that will be captured and executed by the Creative team under the guidance of the Creative Director. Stories will be brought to life via monthly photoshoots, led by you, supported with the guidance of the Creative Director, to deliver top notch content that will then be executed by in-house designers to embody your original vision. This role relies heavily on creativity, organization, and cross-functional communication, resulting in powerful Creative concepts to elevate our Brand image and consistently deliver content at the highest level, while looking for opportunities to improve or make alterations to any existing processes for efficiency or betterment along the way.

As a member of Tillys Creative team, this role works in close collaboration with internal Marketing team and parallel Managers under the guidance of the Creative Director. Must be able to create and interpret creative briefs and manage multiple projects from concept through completion. This role must be knowledgeable and have previous experience developing creative for a variety of digital and print media formats, and cross-channel content (web, social, and mobile). This position requires strong collaboration skills and the ability to deliver compelling and unique creative stories that are cohesive to the Tillys Brand image.

ESSENTIAL DUTIES AND RESPONSIBILITIES:

Develop compelling content strategies for Tillys and our brand partners for digital channels that include, but not limited to web content, print content, social media, external and internal events (live and virtual), and innovation.

• Manage a Content Calendar, planning in advance with stakeholders to execute
• Collaborate in storyboarding and concept development with the Creative team, image style/treatment and technique.
• Possess strong presentation skills and ability to share your vision with internal stakeholders
• Translate creative briefs, asking clarifying questions to ensure creative fit based on assignment objectives
• Organize and manage post-productions deliverables from Campaign shoots
• Create strategies for video stories from Campaign shoots for all platforms
• Cross-functional collaboration with the Trend, Merchandising, external agencies and more
• Understand brand business objectives and strategies to further interpret creative briefs; Ensure creative deliverables meet or exceed expectations
• Collaborate with social media manager, internal creative team, and creative content mangers closely on project deliverables
• Partner with internal stakeholders to understand and deliver on business objectives and effectively receive feedback
• Contribute to department operations, tracking jobs and inputs/outputs in department workflow management tool
• Hindsight reporting on concepts to continue pushing us to be as good as we can and measure our impact with quantifiable KPI’s

·See the future: be able to stay in tune with Creative trends and present ideas for us to be leaders in the Lifestyle Retail market

QUALIFICATION REQUIREMENTS:

• Ability to meet fast paced deadlines
• Proficiency in Adobe Creative Suite applications for design/photography/videography
• Proficiency in Microsoft Office and respective calendars
• Experience with Figma, Canva, and Project Management software
• Experience with DSLR, cinema cameras, and lighting gear preferred
• Strong verbal and written communication skills
• Self-starter with proven ability to multi-task
• Strong Presenter

EDUCATION and/or EXPERIENCE:

• 5-7 years Content Production or Management experience for social media, digital, and print, in fast-paced environment
• Expert knowledge of Adobe Creative Suite on the Mac platform is required – Includes Photoshop, Illustrator, Lightroom, Premiere, After Effects, InDesign and Audio Software
• Well-versed in Instagram, TikTok and YouTube strategies
• Provide links/URL featuring on-line portfolio of samples of work

WORK ENVIRONMENT:

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform essential job functions.

· Typical office environment with low-level noise exposure.

· Typical Marketing Event environment with potential of high to mid-level noise exposure.

WHY US?

· Bonus eligible

· 401k

· Comprehensive medical and dental benefits … vision is fully paid by us!

· Employee Discount online and in-store

· Discount on numerous attractions, travel and events

· Employee Sample Sale

· Relaxed work environment … wear what we sell in our stores

· 40 hours paid sick time granted on day 1!

· Fitness and wellness events virtually or at the office

Why Tillys?

Working at Tillys allows you to experience a new style of work life. Our work culture is fun and relaxed. We encourage you to be you and that means you should be comfortable. Our employees enjoy a casual dress code and a fun, fast paced work environment where creative minds work together to achieve common goals. As a part of the team, you’ll contribute towards and share in our success. A career at Tillys is all about working together to make things happen… so what are you waiting for?

🌟 401k: We offer a 401k plan as your financial security is our priority.

🏥Comprehensive Health Benefits: We've got your well-being covered. Enjoy comprehensive medical and dental benefits, and the best part? We fully cover your vision needs!

🛍️Employee Discounts: Shop to your heart's content with exclusive discounts, both online and in-store. Enjoy the latest fashion and gear without breaking the bank.

🎟️ Discounts Galore: Have fun without breaking the bank. Our discount programs offer discounts on various attractions, travel, and events - opening a world of adventures for you.

🛍️Employee Sample Sale: Score big on your favorite brands at our exclusive Employee Sample Sale events. It's like Black Friday, but better!

🏋️‍♂️ Wellness Events: We prioritize your well-being and joy. Come join us at the corporate office for a mix of wellness events, parties, and corporate gatherings, all crafted to keep you at your best.

💆‍♂️Monthly Massages: Relax and rejuvenate. We offer monthly massages to help you unwind and de-stress.

🎬Movie Ticket Discounts: Movie night, anyone? Enjoy special discounts on movie tickets and make it a regular thing.

🍿Weekly Snacks: Munch away! We keep the office stocked with weekly snacks to keep you fueled and motivated.

🌍Volunteer Time: We believe in giving back. Take paid time off to make a difference in your community through volunteer work.

What to Expect?

Annual Salary Range: $75,000-$80,000: Offer placement within this range is dependent on a variety of factors, including prior relevant experience, qualifications, and skill set.

Based out of HQ in Irvine, CA with a minimum of 4 days in office.

“Tillys will consider applicants with criminal histories in a manner consistent with the requirements of the Los Angeles Municipal Code, Chapter XVIII, Article 9 (Los Angeles Fair Chance Initiative for Hiring (Ban the Box).”