We are looking for a Content Marketing Manager for a client in West Chester, Pennsylvania. This person would be creating and overseeing a strategic content roadmap across various digital platforms, liaising with influencers, managing third-party vendors, and producing engaging written content for blogs. **1-2 days in the office + local travel for events**
Responsibilities:
Develop and implement editorial and content calendars for various platforms
Establish a comprehensive brand strategy to ensure brand consistency
Develop and execute comprehensive content strategies across social media
Foster relationships with influencers across platforms such as Facebook, TikTok, and Instagram
Manage third-party vendors to ensure optimum service deliver
Write and edit engaging blog content that aligns with the brand's voice and style
Capture and produce high-quality content for various events
Utilize Database and Editorial Content skills to manage and organize content effectively
Leverage Facebook Insights and other analytics tools to evaluate content performance
Plan and execute content marketing campaigns to boost brand awareness and engagement
Collaborate with the design team to ensure the visual elements of content are appealing and on-brand
Qualifications:
5 years experience in a Content Manager role or similar
Expertise in content optimization and brand consistency
Demonstrable experience with content marketing campaigns and web traffic metrics
Proficiency in MS Office and Content Management Systems (CMS)
Familiarity with SEO and keyword research
Strong understanding of database management
Ability to analyze web traffic metrics and generate creative ideas
Familiarity with social media platforms, particularly Facebook Insights
Experience with blogging and generating brand awareness
Ability to work well in a team and manage multiple projects
Strong organizational and time-management abilities
Bachelor's degree in Marketing, Journalism, or relevant field.
Seniority level
Mid-Senior level
Employment type
Full-time
Job function
Marketing and Strategy/Planning
Industries
Staffing and Recruiting and Consumer Services
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