Marketing Content Manager

We are looking for a Content Marketing Manager for a client in West Chester, Pennsylvania. This person would be creating and overseeing a strategic content roadmap across various digital platforms, liaising with influencers, managing third-party vendors, and producing engaging written content for blogs. **1-2 days in the office + local travel for events**

Responsibilities:

• Develop and implement editorial and content calendars for various platforms
• Establish a comprehensive brand strategy to ensure brand consistency
• Develop and execute comprehensive content strategies across social media
• Foster relationships with influencers across platforms such as Facebook, TikTok, and Instagram
• Manage third-party vendors to ensure optimum service deliver
• Write and edit engaging blog content that aligns with the brand's voice and style
• Capture and produce high-quality content for various events
• Utilize Database and Editorial Content skills to manage and organize content effectively
• Leverage Facebook Insights and other analytics tools to evaluate content performance
• Plan and execute content marketing campaigns to boost brand awareness and engagement
• Collaborate with the design team to ensure the visual elements of content are appealing and on-brand

Qualifications:

• 5 years experience in a Content Manager role or similar
• Expertise in content optimization and brand consistency
• Demonstrable experience with content marketing campaigns and web traffic metrics
• Proficiency in MS Office and Content Management Systems (CMS)
• Familiarity with SEO and keyword research
• Strong understanding of database management
• Ability to analyze web traffic metrics and generate creative ideas
• Familiarity with social media platforms, particularly Facebook Insights
• Experience with blogging and generating brand awareness
• Ability to work well in a team and manage multiple projects
• Strong organizational and time-management abilities
• Bachelor's degree in Marketing, Journalism, or relevant field.