Marketing Content Manager

Click the 'Apply' button to learn more about Blackhawk Network and the role. Then, you can choose to apply directly with Blackhawk Network or use AI to assist your application powered by Offered.

About Blackhawk Network:

Blackhawk Network (BHN) is the leader in global branded payment technologies. We strengthen relationships between brands and their customers, employees, and partners by transforming transactions into connections. BHN’s portfolio includes: Gift Card & eGift products, promotions and distribution that grow revenue faster; Rewards & Incentives that build loyalty and acquisition and are integrated into today’s leading platforms; and Payments that enable businesses and customers to access and disburse funds in convenient and innovative ways. BHN’s network spans across the globe with over 400,000 consumer touchpoints. Learn more at BHN.com.

This position may be performed remotely anywhere within the United States except for within the States of Alaska, North Dakota, or South Dakota. Employees located within 50 miles of a BHN office will be considered a “Hybrid” employee and are required to come into the office 2 days per week based on office schedule.

Overview:

We’re looking for a super talented and passionate content specialist to bring to life the Giftcards.com brand on our site and across all of our marketing channels. In this role, you will use your creative chops for marketing design, content creation, and copywriting. You will play a crucial role in developing engaging and compelling content that resonates with our target audience and drives traffic to our site while growing brand awareness, engagement, conversion, and retention.

Responsibilities:

Primary Responsibilities

• Content Strategy – Develop and execute a comprehensive and holistic content strategy aligned with brand objectives and target audience.
• Content Creation – Produce high quality graphics and designs, visually appealing and relevant content across various platforms including website, social media, blogs, e-mail, and display. Content types include graphics, blogs, videos, infographics, social media posts, videos, and more.
• Content Management – Manage content library, content calendar, and content pipeline. Ensure content goes live on schedule, pushing production as necessary and delivering finished assets in the various sizes and formats required for the different platforms/media partners.
• Agency Management: Collaborate with external marketing agencies, freelancers, and vendors to ensure the successful execution of marketing initiatives, monitor their performance, and maintain effective working relationships. Responsibilities include creative brief production as well as day to day management of working relationships.
• SEO Optimization – Work hand in hand with SEO Strategist to ensure all content, regardless of type, is optimized to improve visibility and drive organic traffic to D2C platform.
• Engagement – Foster a strong connection with our target audience by creating content that resonates with their interests, needs and preferences. Monitor engagement metrics and adjust content strategies as needed to maximize engagement and conversion.
• Brand Consistency – Ensure brand consistency across all content channels. You’re our brand’s #1 fan ensuring that all messaging, tone and visual elements are in line with brand.
• Collaboration – Work closely with internal cross functional teams (marketing, business, product, design), and external agencies to align content initiatives with overall business goals and marketing campaigns.
• Performance Analysis – Track and analyze content performance metrics (CTR, engagement, view through rates, completion rates, etc.) using relevant tools and platforms (GA 4, Adobe). Use data insights to optimize content strategies and improve conversion/effectiveness.

Qualifications:

You’re a great fit for our team because …

• You have a Degree in Marketing, Communication, Journalism, Graphic Design, or a related field and/or equivalent professional experience.
• You’re a creative rock star with relevant experience in content creation and management, preferably in a direct to consumer or e-commerce environment.
• You’re a storyteller at heart and your creativity shines not only in your visual portfolio but also in your writing and editing skills. You’re keen on details and pay critical attention to the little things like spelling and grammar.
• You love to think outside the box and are always looking for ways to use content to differentiate the brand and to innovate the way we connect with consumers.
• You have demonstrated success in generating engaging content including strong performance with brand awareness, CTR, quality engagement rates, view through rates, completion rates, etc.
• You have a strong understanding and experience with the Adobe Creative Suite of Products (Audience Manager, Customer Journey Analytics, Experience Manager, Journey Optimizer). Experience with Adobe is REQUIRED.
• You’ve managed agencies in your past and have experience briefing agencies and managing creative deliverables from them in a timely manner.
• You have an eye for trends and constantly stay on top of emerging best practices and consumer trends. You’re also flexible and adaptable knowing the content landscape is ever evolving.
• You know the web and mobile app space – this isn’t your first rodeo!
• You’re super organized and have exceptional oral and written communications skills.
• You thrive in a team environment and can communicate/sell your creative vision to both internal and external teams.
• You’re constantly looking at the category, competition and adjacent categories to draw inspiration for your creative content! Your goal is to create content that is unique and differentiated from the rest!
• You’re a pro with FIGMA & Photoshop and have experience with AI creative tools
• Knowledge of gift card regulations and compliance is a plus.

Benefits:

Pay is based on several factors including but not limited to education, work experience, certifications, etc. In addition to your salary, Blackhawk Network offers benefits including 401k with employer match, medical, dental, vision, 12 paid holidays in the year 2024, sick pay accrual according to state law, parental leave, life insurance, disability insurance, accident and illness insurance, health and dependent care flexible spending accounts, wellness benefits, and flexible time off for all full-time employees.

EEO Statement:

Blackhawk Network provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. Blackhawk Network believes that diversity leads to strength. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

Blackhawk Network encourages applicants with previous criminal records to apply to all positions and, pursuant to the San Francisco and Los Angeles Fair Chance Acts (and other “Fair Chance” laws), Blackhawk Network will consider for employment qualified applicants with arrest and conviction records. For Philadelphia applicants or jobs, please see a copy of Philadelphia’s ordinance on this topic by clicking this link: https://codelibrary.amlegal.com/codes/philadelphia/latest/philadelphia_pa/0-0-0-280104.