Marketing Content Director - Hybrid Role in Columbia, MD

Company Description

About Adtalem Global Education

Adtalem Global Education is a national leader in post-secondary education and leading provider of professional talent to the healthcare industry. Adtalem educates and empowers students with the knowledge and skills to become leaders in their communities and make a lasting impact on public health, well-being and beyond. Through equitable access to education, environments that nurture student success, and a focus on expanding and diversifying the talent pipeline in healthcare, Adtalem is building a brighter future for communities and the world.

Adtalem is the parent organization of American University of the Caribbean School of Medicine, Chamberlain University, Ross University School of Medicine, Ross University School of Veterinary Medicine and Walden University.

Visit Adtalem.com for more information, and follow on Twitter and LinkedIn.

Adtalem believes in a culture of collaboration, creativity, and innovation, which thrives when we can work flexibly.

• HYBRID – If you reside within 50 miles of Adtalem office in Columbia, MD, this role is hybrid, requiring office presence three days a week (Tue, Wed, Thu), with the rest of the workweek spent working from home.
  
  

Job Description

Opportunity at a Glance

The Director of Content will lead the creative strategy, content creation and advertising development for Walden University, as well as the B2B marketing and creative, within the Creative and Content Center of Excellence (COE). This leader will build and guide a staff of marketing professionals responsible for delivering creative and content across paid and owned channels. He or she is well versed in what makes an inspirational creative brief and knows how to bring it to life in partnership with agency partners or in-house creative teams to accomplish Brand and performance objectives.

The Adtalem Creative and Content COE is growing to bring best-in-class creative to market that is Brand-led and also channel-specific. We are looking for an individual that is consumer centric, data driven, and outcomes focused to help us bring this vision to life.

Responsibilities

• Assess key functional strengths and develop, lead, and coach a team of marketing professionals.
• Immerse in the target profiles, Brand ideas/campaigns and program details to drive creative strategy.
• Implement data and reporting for optimization, learning and agile testing plans
• Partner with agencies to deliver on-brief, full funnel creative to drive the Brand and performance-driven paid channels
• Oversee the strategy and development of B2B partner activations and materials in partnership with the institution B2B teams
• Create and review monthly and annual budgets
• Evaluate and drive creative storytelling with channel and platform best practices
• Oversee owned channel creative of social, CRM, events, and direct mail.
• Collaborate with the channel leads, institutional marketing teams, product teams, finance and compliance.
• Manage agency relationships including budget management, day-to-day operations, scope and contract oversight.
• Establish and build productive and efficient processes for workflow and project management in the COE.
  
  

Qualifications

• Bachelor’s degree required. Agency experience strongly preferred.
• At least 10+ years’ experience in a marketing management position.
• Experience understanding market research and insights, as well as the implementation of performance data reporting.
• Experience leading the development and production of multi-channel paid media campaigns.
• Proven knowledge of Lead-generating marketing programs including direct mail, seminars, trade shows, events, and on-line campaigns.
• Must have experience developing and managing a budget and understanding financial implications of marketing programs.
• Microsoft Office/TEAMs, project management platforms (Workfront, Monday), and various marketing programs.
• Experience working in a complex or matrix environment.
• Ability to work in a fast-paced, highly regulated environment.
• Excellent project management skills with the ability to manage multiple projects simultaneously.
• Strong leadership and collaboration skills and experience effectively managing requests from numerous stakeholders.
• Ability to interface with people at all levels within the organization.
• High level of enthusiasm and dynamism, functions well in a team-driven and highly creative environment.
• Excellent written and verbal communication skills and an ability to work effectively with all levels in an organization.
  
  

Additional Information

In support of the pay transparency laws enacted across the country, the expected salary range for this position is between $97,253 and $175,761. Actual pay will be adjusted based on job-related factors permitted by law, such as experience and training; geographic location; licensure and certifications; market factors; departmental budgets; and responsibility. Our Talent Acquisition Team will be happy to answer any questions you may have, and we look forward to learning more about your salary requirements. The position qualifies for the below benefits.

Adtalem Offers a Robust Suite Of Benefits Including

• Health, dental, vision, life and disability insurance
• 401k Retirement Program + 6% employer match
• Participation in Adtalem’s Flexible Time Off (FTO) Policy
• 12 Paid Holidays
  
  

For more information related to our benefits please visit: https://careers.adtalem.com/benefits.

You are also eligible to participate in an annual incentive program, subject to the rules governing the program, whereby an award, if any, depends on various factors, including, without limitation, individual and organizational performance.

Equal Opportunity – Minority / Female / Disability / V / Gender Identity / Sexual Orientation