Marketing Communications Content Specialist

JOB SUMMARY: In your role as the Marketing Communications Content Specialist at Coldspring, you will be responsible for creating, overseeing, and optimizing the brand's marketing materials and messaging. Your focus will be on effectively communicating the brand's mission and principles while highlighting a tailored value proposition for the intended audience.

You will be responsible for developing and organizing Coldspring's visual and video assets, as well as serving as the main overseer of Coldspring's website and social media channels. Your role will involve collaborating with various departments within Coldspring and external markets to craft, deliver, refine, and enhance marketing materials effectively.

WHAT YOU’LL BE DOING:

• Performing and assisting with a wide range of administrative and marketing support duties related to the daily operations of the marketing department
• Developing and managing videos, images, and graphical assets
• Effectively conveying our unique selling proposition, with a compelling call to action that reflects our brand identity and supports our overarching strategy
• Creating, revising, and sharing a wide range of company materials including press releases, media relations pieces, case studies, white papers, bios, newsletters, educational resources, presentations, and POS materials.
• Collaborating with external advertising agencies and freelance vendors when necessary to create marketing campaigns
• Producing cutting-edge and relevant content while actively monitoring and engaging with the social media community
• Utilizing a variety of mediums (such as video, graphics, and email) to support internal communication initiatives and foster engaged employees through internal alignment
• Overseeing and maintaining the Coldspring company website
• Collaborating with the appropriate team members and stakeholders to create, oversee, and execute comprehensive marketing campaigns

QUALIFICATIONS:

Education: Undergraduate degree in Marketing or related field, or equivalent professional qualification

Experience: 2+ years of experience working in marketing or related service firm experience

SKILLS AND KNOWLEDGE:

• Exceptional organizational, communication, and time management abilities, coupled with strategic thinking and a drive to take charge of one's agenda
• An independent individual with a keen eye for detail, adept at juggling various priorities and able to work well in a cross-functional team environment
• Demonstrated capacity for developing and understanding marketing strategy; Must have excellent written and oral communication skills
• Proficient in social media and creative design tools, with expertise in Canva, WordPress, Adobe Creative Suite, Microsoft Office, e-mail marketing platforms, and video editing software like Camtasia

If additional assistance is needed in completing an application, please call or text Jill Opdahl in Human Resources at (320) 685-4681.