Valley Craft Industries, Inc. has been designing, developing and manufacturing professional grade material handling and storage solutions in Minnesota since 1953. Our products are well recognized for their robustness of design and long-term durability. With production operations in Lake City and Sales offices Bloomington, MN our products are sold worldwide.
BUSINESS DEVELOPMENT MANAGER
We are looking for an energetic and creative Business Development Manager to develop, execute, and manage strategies that deliver new market engagement and sales growth. As Marketing & Business Development Manager, the successful candidate will work closely with the Marketing, Sales, Customer Service, Engineering, and Operations teams to grow revenue through a combination of new products, new markets and new clients/partners. The ideal candidate is a “Hunter” with a passion for building, for generating new opportunities, and converting them to relationships.
Job Responsibilities
Develop and execute strategies to develop new key accounts.
Spearhead efforts to drive marketing and branding initiatives targeting B2B and B2C clients.
Plan and execute demand generation marketing activities.
Develop and deliver pitch presentations to prospective key strategic partners (B2B/B2C).
Grow brand and customer demand through various platforms including social media.
Conduct market research to report on competitive analysis and new marketable products.
Optimize resource deployment through SEO research and analytics.
Create ROI user scenarios and B/E analysis to develop recommendations supported by data.
Develop new business through strategic marketing performance and sales partnerships.
Formulate plans to enhance brand value and sales under constantly changing conditions.
Provide feedback and expert insight to management and cross-functional teams.
Develop and maintain a high level of knowledge of products, including features and benefits.
Problem solve and generate practical and sensible solutions with prospective customers.
Be an active team player in order to achieve wider company objectives.
Maintain positive attitude and open line of communication with co-workers and customers.
Perform other related duties as assigned.
Qualifications
4 year degree in Marketing, Sales, or related field.
5+ years of successful marketing or sales experience.
B2B and B2C sales/marketing experience, with emphasis on acquiring new customers.
Strong business acumen with a consultative solution-based sales methodology.
Work well individually or as a team, while multitasking and prioritizing in a fast-paced environment.
Excellent written and verbal communication skills with an emphasis on persuasion and influence.
Ability to generate/analyze reports, present ideas/analysis effectively, and make strategic decisions.
Knowledge of material handling industry is a plus but not required.
Experience with the following is a plus but not required: Mailchimp, Hootsuite, social media platforms, Adobe Creative Suite, ERP/CRM
systems (Oracle Netsuite), Microsoft Office (Outlook, Excel, PowerPoint).