Marketing Automation Specialist

We are looking for a skilled Marketing Automation Specialist to join our client's team in San Jose for a 6-month contract with strong potential to extend/convert. This role will be instrumental in optimizing their marketing automation processes, managing their CRM systems, and ensuring seamless execution of marketing campaigns. The ideal candidate will have a technical background combined with a strategic mindset to drive marketing efficiency and effectiveness.

This contract opportunity is 5 days/week on-site in San Jose, CA.

Responsibilities:

• Define business requirements and build marketing programs in Marketo
• Design new emails, forms and landing pages for clients using Marketo in accordance with their branding guidelines
• Set up, update, and test campaign elements such as emails, landing pages, and forms.
• Guide marketing managers on program and individual asset (email, form, landing page) testing strategy such as A/B testing
• Ensure timeliness and quality of all project deliverables
• Manage multiple projects that are delivered on time and on budget
• Utilize Google Analytics and Facebook Insights to measure the effectiveness of campaigns
• Ensure customer service excellence and maintain brand awareness during campaign planning and execution
• Use database knowledge to maintain and analyze customer records and data
• Adhere to budget processes and ensure cost-effectiveness of marketing campaigns.

Requirements:

• 1+ years of work experience with marketing automation platforms like Marketo, Eloqua, Hubspot, Pardot, Marketing Cloud
• Bachelor’s degree in marketing, Business, Information Technology or related field
• Ability to communicate and present to clients from practitioner through C-level
• Project management experience
• Must be able to work independently and within a team
• Must have an aptitude for technical challenges as well as business acumen