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About The Role
Impact you will make
The Marketing Associate will play a pivotal role in supporting the Portfolio Marketing Department at FinThrive, directly contributing to the Product Marketing, Voice-of-the-Customer, Market Research, and Emerging Markets teams. This entry-level position offers a remarkable opportunity to be at the forefront of healthcare IT marketing, working within a company that values innovation, customer-centricity, and reliability.
What You Will Do
Support the market research team in the execution of primary and secondary research efforts to identify trends, opportunities, and customer insights
Collaborate on the creation and publication of compelling content that delivers value to prospects and drives industry action
Assist in the coordination of focus groups and customer interviews aimed at uncovering product or service improvement opportunities, in support of new product development, or as part of customer case study projects
Assist in the creation and execution of go-to-market strategies, buyer’s personas, and messaging frameworks that articulate our key differentiation across core products and segments
Support product marketing teams in the creation and deployment of new sales enablement collateral for FinThrive solutions
Work closely with our sales colleagues to facilitate reference calls and gather feedback about our sales assets and overall messaging performance
Work closely with our customer service colleagues to identify reference accounts, coordinate case studies, and enable targeted cross-sell activities
Assist in creating monthly and quarterly Product and Segment Marketing performance reports
What You Will Bring
Bachelor's Degree in a Marketing, Business Administration, Communications, or related degree program
Exceptional communication skills, both written and verbal, tailored to diverse audiences
Proven experience in content creation
The ability to work both independently and collaboratively, with a proactive approach to problem-solving
A commitment to continuous learning, with a quick adaptation to new marketing tools and strategies
FinThrive’s Core Values and Expectations
Demonstrate integrity and ethics in day-to-day tasks and decision making, adhere to FinThrive’s core values of being Customer-Centric, Agile, Reliable and Engaged, operate effectively in the FinThrive environment and the environment of the work group, maintain a focus on self-development and seek out continuous feedback and learning opportunities
Support FinThrive’s Compliance Program by adhering to policies and procedures pertaining to HIPAA, FCRA, GLBA and other laws applicable to FinThrive’s business practices; this includes becoming familiar with FinThrive’s Code of Ethics, attending training as required, notifying management or FinThrive’s Helpline when there is a compliance concern or incident, HIPAA-compliant handling of patient information, and demonstrable awareness of confidentiality obligations
Physical Demands
The physical demands and work environment characteristics described here are representative of those that a colleague must meet to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Statement of EEO
FinThrive values diversity and belonging and is proud to be an Equal Employment Opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or protected veteran status. We're committed to providing reasonable accommodation for qualified applicants with disabilities in our job application and recruitment process.
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FinThrive is an Equal Opportunity Employer and ensures its employment decisions comply with principles embodied in Title VII, the Age Discrimination in Employment Act, the Rehabilitation Act of 1973, the Vietnam Veterans Readjustment Assistance Act of 1974, Executive Order 11246, Revised Order Number 4, and applicable state regulations.