As a Marketing Assistant at Mud Pie, you will play a pivotal role in supporting the marketing efforts across various channels. Your responsibilities will include media relations, content creation, event coordination, and partnership development. You will work closely with internal teams and external partners to ensure effective communication and promotion of Mud Pie products.
Essential Duties and Responsibilities:
B2C:
Proactively engage editorial staff for product and expert commentary inclusion in trend stories
Provide brand collateral and imagery for affiliate initiatives
Research and strategize partnerships with complementary businesses, devising media plans
Identify cultural trends to align Mud Pie products strategically
Manage Amazon Creator Connections platform, create campaigns, and oversee coverage
Identify opportunities for product inclusion in gift bags, influencer events, etc
Update B2C website with press coverage, refreshed copy, and imagery updates
B2B:
Actively pitch product and expert commentary to media for trend stories
Draft press releases, coordinate headshots, and nominate employees for awards
Clip and record B2B press coverage
Handle sample orders for press, gifting, and donations
Collaborate with third-party sales teams on marketing and PR activities
Assist national account team with media and event requests
Work across teams for product launches and special initiatives
Plan and execute seasonal market events in Atlanta and Dallas
Research trends via B2B newsletters and monitor competitor activities
Establish relationships with loyalty accounts and local B2C publications for product promotion
Branding/Other:
Support partnerships with collateral and content creation
Copywriting and editing internal and external communications
Assist in planning and managing shoots, including vendor coordination and budgeting
Manage relationships and commitments, ensuring follow-through on donations and event support
Coordinate seasonal inventory for marketing samples
Assist with various administrative marketing needs
Qualifications:
Bachelor’s degree in Marketing, Public Relations, Business, Advertising or Fashion Merchandising
0-1 years of work experience (relevant wholesale or retail internships are encouraged)
Proactive, self-starter with ability to take initiative and drive projects forward independently
Excellent grammar and language skills, and familiarity with AP Style
Strong communication and organizational skills and keen attention to detail
Excellent analytical skills with the ability to interpret data, identify trends, and make data-driven decisions
Skill in developing and maintaining relationships with media contacts, influencers, vendors, and Company leadership
Ability to thrive in a fast-paced environment, manage multiple projects simultaneously, and meet deadlines effectively
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Seniority level
Entry level
Employment type
Full-time
Job function
Marketing and Sales
Industries
Internet Publishing
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