Marketing Analyst

Overview

Quinn Company, your local Caterpillar store, is hiring a Marketing Analyst in City of Industry, California.

As a Marketing Analyst, you'll collaborate closely with the Marketing team and the wider Sales organization to conduct in-depth analyses of marketing funnels and campaign performance. Your insights and recommendations will be pivotal in shaping our strategic approach to campaign planning and execution across various digital channels. In addition, you will support the team of Account Development Reps helping them with lead distribution and validation. You will be the key product owner of our Call Tracking System, supporting its roll-out, maintenance and operations. You’ll play a crucial role in content creation for our website and keeping it updated. This position involves a blend of analytical accuracy and creative marketing strategies to drive market share growth.

Wages

Starting wage will depend on experience and education. $66,560 - $80,000

Responsibilities

Essential duties and responsibilities include the following. Other duties may be assigned.

• Market Research and Data Analysis: Collect and analyze sales data, market trends, competitive and consumer behavior to identify opportunities for growth and optimization. Monitor and assess the performance of marketing campaigns, providing insights and recommendations for improvement.
• Reporting: Generate strategic insights by integrating market analysis, digital marketing performance metrics and sales funnel management to inform and guide strategic planning and decision-making processes.
• Lead Management: Manage Quinn marketing inbox, assist with online customer inquiries, prequalify and distribute leads. Support internal team of Account Development Representatives (ADRs). Assists with maintenance of customer database for internal and external emailing.
• Call Tracking Platform Management: Oversee call tracking platform, ensuring accurate tracking and use by ADRs and analysis of inbound marketing calls and inquiries. This includes setting up call tracking metrics, analyzing call data for customer insights, checking CTM Tags, and integrating call tracking data with other marketing platforms (GA4, Google Ads, CRM) to provide a comprehensive view of marketing performance and customer engagement.
• Website Support: Take a key part in content creation for website blog as well as SEO texts. Lead Marketing campaigns ensuring all promotions reflect customer needs, accurate and timely updated.
  
  
  

Qualifications

Bachelor's degree from a four-year college or university in Marketing, Business Administration, Statistics, or a related field and 2-4 of extensive hands-on experience with in a marketing or sales analyst role or a related field; or equivalent combination of education and experience.

Quinn is an Equal Opportunity Employer M/F/V/DV

Quinn Group, Inc. provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, age, national origin, physical or mental disability, all applicable veteran status or disabled veteran status. Quinn Group, Inc. has established an Affirmative Action Plan to promote the employment and advancement of members of those covered groups identified by statute and regulations, including minorities, women, qualified disabled individuals and all Veterans and disabled Veterans