Market Manager - Virginia

[Please note this is a Direct Search led by Bacardi. Applications from agencies will not be accepted nor will fees be paid for unsolicited CVs.]

Job Description

Your Opportunity

Join Our Bacardi Team from Anywhere in Virginia! Whether you're shaking things up in Richmond, blending flavors in NOVA, or catching waves in VA Beach, we want to hear from you!

As a Market Manager, you will guide your market to deliver sales goals and objectives within territory and key customer accounts with excellence. You will gain exposure to different elements of the sales and marketing organization to develop and execute customer strategies and business plans. You will also maintain an account list of top influential accounts in your market and deliver KPI goals.

About You

You are an inspiring leader and owner of your market putting the customer and consumer at the heart of everything you do to achieve sales goals and objectives leaving a long-lasting impact.

You are an important day-to-day face of Bacardi towards the distributors, customers, and agency
partners (ambassadors or event staff) in your dedicated territory and will act as the key contact for those customers, driving new business and maintaining sustainable long-lasting relationships.

You are passionate, driven, confident and collaborative - combining commercial acumen, creative flair and collaboration

Responsibilities

With our consumer at the heart your key focus will be

* Collaborate cross-functionally utilizing Bacardi resources and distributor partnerships to achieve maximize performance and sales efforts by achieving increased volumes while building long lasting business opportunities in your market and account universe
* Development and strengthening relationships with key customer accounts to develop customer strategies and plans that translate into "win/win" scenarios through impactful presentations and evaluating return on investments
* Manage your budget effectively and efficiently by applying thoughtful financial decisions to increase profitability and demonstrating strong financial acumen with an understanding of retail finances, pricing, and logistics
* Provide market and competitive brand updates to the commercial team to include timely and accurate communication of changing field conditions that may affect volumes as well as staffing changes at distributors and competitors
* Engage with Regional Director and Human Resources to hire and develop successful primos through engaging Let’s Talk discussions on specific primo performance feedback evaluating against sales forecasts and KPI goals and provide guidance in achieving career goals
* Collaboration and Coordination with Distributor, Advocacy Managers and Brand Marketing
* Survey market to ensure distribution, pricing, POS, displays, programs and more are executed to standard
* Responsible for reviewing overall market performance including Rate of Sale drivers, activations, executions

Skills and Experience

The skills and experience needed to create your legacy

* Bachelor’s degree strongly preferred or related years of experience
* 3+ years of sales experiences preferably in the spirits or beverage industry and 2+ years of on/off premise experience preferred
* Demonstrated knowledge of the on and off premise business and the critical business factors that drive and impact customer’s business decisions.
* By living a Founder’s mentality, you are a leader and owner of your market passionate about driving business results.
* You are influential communicator with strong interpersonal skills. You will have opportunities to display excellent written and verbal communication skills while also being relaxed giving presentations in front of small groups of people including executives, Bacardi primos, vendors and customers (both internal and external) at all levels of an organization.
* You are computer proficient working in MS Office Products, including Word, Excel, PowerPoint and Outlook and can use advanced computer functions, including navigating the Internet.

* Ability to travel up to 25%

Personal Qualities

* You are a highly motivated and passionate individual with desire to drive results.
* You’re highly organized and dependable, can work equally well with a team or by yourself to reach a collective goal.
* You are not afraid to make mistakes and learn from those on your team.
* You are adaptable as market conditions and consumer trends change.
* You are curious about various cultures, can easily fine the commonalities between various consumer groups and thrive on working with diverse groups of people